Developed local marketing and communication campaigns (TVC, digital & social media oriented) for Parodontax as well as Panadol Cold & Flu; Aligning with Global Category Team for marketing researches and analysis.
Leveraged ATL campaign directions as set by Global and leaded local digital activation and offline campaigns by cooperating with agencies and different internal approving departments. Responsible for A&P and P&L management.
Cooperated with Trade Marketing team closely so as to make sure all the BTL activities are going well with ATL campaigns.
Drove NPD and NPL with Global and Regional Category team in the 3-year plan with the help of local market environment analysis as well as research findings.
Company Description
top-10 world’s best healthcare and pharmaceutical UK-based MNC
