Increased the total sales of Batiste Dry Shampoo by 35% since 2016, by launching new products from the global portfolio, deploying right ATL & BTL strategies to the right TA and extending distribution channels (both online and offline).
Experienced in NPD and NPL, from conducting industry analysis with the help of Nielsen MarketTrack, market surveys, focus grousp, concept testings etc., to have product segmentation, targeting and setup product positioning, until planning for distribution, visibility, pricing, merchandising and promotions (both ATL & BTL) in order to deliver assigned revenue, volume within related budget; channels included major supermarkets, department stores, pharmacies and digital platforms.
Drove profitable ROI for principals (such as Henkel, Church & Dwight, Philips Lighting, etc.) and the company by effectively managing product sales plan, continually monitoring actual product performance against forecasted sales and optimizing ANP budget. Full responsibility of P&L management for the assigned brands.
Reviewed sales performance against brand plan; Re-allocate resource to achieve objectives in conjunction with sales force.
Tracked & evaluated the promotion effectiveness of different marketing activities, both online and offline.
Reviewed sales forecast and took the lead of inventory management.
Company Description
Leading Swiss-based Market Expansion Services MNC with focus in Asia
