Leaded new product development/launch for the Dulux Home Painting Service, Wallpaper and pre-deco business, from selecting the right products from Akzonobel’s range of products in different countries to local adaptation of the products;
Conducted consumer researches and industry/competitor analysis so as to identify business opportunities in the local market; Set the 4Ps and conducted product training to sales staff before product launch.
Leaded digital and offline marketing strategies and responsible for the overall P&L of Dulux Home Painting Service and Dulux Wallpaper, thus diversified Dulux’s brand from the core paints business to be expert in providing one-stop premium home renovation solution for high-income home owners. Achieved extra HKD10 million sales revenue in 2012 after the new service and product launched in Q3 2011.
Managed modern trade channels and initiated cross-category/cross-brand promotions on the trade platform, set up the first Dulux Showroom and formulated the promotional plan and developed in-store POSM for these channels according to global directions; Conducted product training to frontlines for product launch and enhancement.
Organized events like trade fairs and workshops to educate target customers with the UPS of products.
Managed agencies/vendors and made post-campaign evaluation to measure the ROI of related marketing activities.
Conducted post-campaign evaluation and sales performance review regularly.
