Jeffrey LaLonde is a resident of the Grand Rapids, Michigan community who was a SpartanNash Category Analyst from 2018 to 2019. Previously serving as a Category and Space Analyst with Anheuser Busch on the Meijer account, Jeffrey LaLonde led the design and execution of more than 450 beer planograms for the retailer annually.
Among Mr. LaLonde’s responsibilities was beer sales analysis and defining optimal beer assortment strategies. The promotional planograms he created included new and seasonal items, and he designed displays that brought in new customers and drove Meijer beer sales.
Beginning with Gordon Food Service (GFS) in 2005 as an Inside Sales Representative, Mr. LaLonde moved into a position as Campaign Leader in 2007. He oversaw a range of customer and divisional sales contests and events, efforts designed to increase sales and enhance employee engagement.
His time with GFS culminated in a position as Category Analyst-Non Foods, a role in which he handled weekly pricing for the full range of items in that segment.
