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Iryna Shashko

Marketing Professional with Hospitality Background

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Iryna Shashko
40 years old
Driving License
London United Kingdom
Contact me
Professional Status
Employed
Open to opportunities
About Me
Looking for a new career path.
As long as it's challenging, it's satisfying!
Experiences
  • Generating leads and dealing with catering order enquires for private and corporate events up to 300 people (suggestions and advice on menu items, proactive communication with potential and past clients, venue search, booking of tasting sessions, dealing with catering equipment hire companies, producing invoices, assigning tasks internally, coordinating activities on the day)
  • Planning and implementing overall marketing strategy for the company (short- and long-term), taking into consideration food industry trends and current position of the company
  • Improving and maintaining brand image and its consistency throughout company
  • Analysing product portfolio of the company with the aim to identify most and least successful products so that appropriate changes could be made (withdrawal, investment, new product introduction)
  • Improving and maintaining communication between the company and its clients through feedback forms, newsletters, online social networking, replying to reviews in online directories, dealing with complaints and special requests
  • Planning and organising promotional activities such as product sampling, customer appreciation events, charity fundraising campaigns, discounted vouchers distribution, mobile marketing
  • Development of promotional materials, working closely with printing companies and the relevant media
  • Copywriting (blog posts, website content, newsletters)
  • Planning and implementing digital marketing strategy (SEO, listings in online directories,managing Facebook and Twitter accounts, PPC campaigns, functional and visual website improvement)
  • Providing customer care on the phone, via email and face-to-face. Ensuring that customer service is up to the company's high standards at all points of contact
  • Providing administration support for the Managing Director of the company