Henrique Ermida
Strategic Advisor & Change Management Expert | Operational Excellence & Scalable Growth | 15+ Years Executive Leadership
Portugal
Professional Status
Available soon
Available
About Me
Who am I? I am a devoted Senior Manager with over 15 years of leadership experience across diverse industries. My career includes managing high-impact projects for global leaders such as Google, IBM, Apple, Accenture, and Unilever.
I have a proven track record of successfully overseeing B2B/B2C Service Operations, Marketing, E-Commerce, and Android App development. Beyond my core leadership roles, I’ve frequently stepped in to add value as a Project Manager, Product Owner, and leveraging my HR background and multilingual skills, as an interim Talent Acquisition Manager.
My Philosophy and Work-Life Balance The last decade has reinforced my desire to remain close to my family while doing what I do best professionally. My experience during the pandemic proved that a remote or hybrid environment allows me to be at my most productive. It provides the necessary balance to keep my energy focused where it matters most: on delivering excellence in my role and supporting my family.
Beyond the Office I am an Anglia University (Cambridge, U.K.) alumnus and a proud father of 14-year-old twins, Mel and Diogo. When I’m not at my desk, you’ll find me on the rugby pitch. I am an active Touch and Veteran player, a U16 Club Director, and a member of the Board. Whether on the field or in the office, my approach is defined by the core values of rugby: respect, discipline, community and the drive to help every teammate reach their full potential.
I have a proven track record of successfully overseeing B2B/B2C Service Operations, Marketing, E-Commerce, and Android App development. Beyond my core leadership roles, I’ve frequently stepped in to add value as a Project Manager, Product Owner, and leveraging my HR background and multilingual skills, as an interim Talent Acquisition Manager.
My Philosophy and Work-Life Balance The last decade has reinforced my desire to remain close to my family while doing what I do best professionally. My experience during the pandemic proved that a remote or hybrid environment allows me to be at my most productive. It provides the necessary balance to keep my energy focused where it matters most: on delivering excellence in my role and supporting my family.
Beyond the Office I am an Anglia University (Cambridge, U.K.) alumnus and a proud father of 14-year-old twins, Mel and Diogo. When I’m not at my desk, you’ll find me on the rugby pitch. I am an active Touch and Veteran player, a U16 Club Director, and a member of the Board. Whether on the field or in the office, my approach is defined by the core values of rugby: respect, discipline, community and the drive to help every teammate reach their full potential.
Managing Director
Ulive
June 2023
to March 2025
Braga, Portugal
- P&L Ownership & Financial Stewardship: Accountability for the company’s profit and loss, managing cash flow, securing financing, and ensuring the business remains solvent and profitable.
- Strategic Growth & Vision Execution: Translate long-term goals into actionable business plans, identifying new market opportunities and pivoting the company’s direction to stay competitive in a shifting landscape.
- Operational Excellence & Governance: Oversee the day-to-day health of the business, establishing the policies, legal compliance, and organizational structure necessary for the company to function smoothly as it scales.
- Culture & Talent Leadership: Primary architect of the company's culture, leading the senior management team, drive recruitment strategy, and ensure high levels of employee engagement and retention.
- Stakeholder & Relationship Management: Serving as the face of the company, managing critical relationships with key clients, board members, investors, and primary vendors to protect the brand's reputation.