Henrique Ermida
Strategic Advisor & Change Management Expert | Operational Excellence & Scalable Growth | 15+ Years Executive Leadership
Portugal
Professional Status
Available soon
Available
About Me
Who am I? I am a devoted Senior Manager with over 15 years of leadership experience across diverse industries. My career includes managing high-impact projects for global leaders such as Google, IBM, Apple, Accenture, and Unilever.
I have a proven track record of successfully overseeing B2B/B2C Service Operations, Marketing, E-Commerce, and Android App development. Beyond my core leadership roles, I’ve frequently stepped in to add value as a Project Manager, Product Owner, and leveraging my HR background and multilingual skills, as an interim Talent Acquisition Manager.
My Philosophy and Work-Life Balance The last decade has reinforced my desire to remain close to my family while doing what I do best professionally. My experience during the pandemic proved that a remote or hybrid environment allows me to be at my most productive. It provides the necessary balance to keep my energy focused where it matters most: on delivering excellence in my role and supporting my family.
Beyond the Office I am an Anglia University (Cambridge, U.K.) alumnus and a proud father of 14-year-old twins, Mel and Diogo. When I’m not at my desk, you’ll find me on the rugby pitch. I am an active Touch and Veteran player, a U16 Club Director, and a member of the Board. Whether on the field or in the office, my approach is defined by the core values of rugby: respect, discipline, community and the drive to help every teammate reach their full potential.
I have a proven track record of successfully overseeing B2B/B2C Service Operations, Marketing, E-Commerce, and Android App development. Beyond my core leadership roles, I’ve frequently stepped in to add value as a Project Manager, Product Owner, and leveraging my HR background and multilingual skills, as an interim Talent Acquisition Manager.
My Philosophy and Work-Life Balance The last decade has reinforced my desire to remain close to my family while doing what I do best professionally. My experience during the pandemic proved that a remote or hybrid environment allows me to be at my most productive. It provides the necessary balance to keep my energy focused where it matters most: on delivering excellence in my role and supporting my family.
Beyond the Office I am an Anglia University (Cambridge, U.K.) alumnus and a proud father of 14-year-old twins, Mel and Diogo. When I’m not at my desk, you’ll find me on the rugby pitch. I am an active Touch and Veteran player, a U16 Club Director, and a member of the Board. Whether on the field or in the office, my approach is defined by the core values of rugby: respect, discipline, community and the drive to help every teammate reach their full potential.
Director, Marketing and Communications
Amatech Group
November 2019
to December 2022
Porto, Portugal & Bilbao, Spain
- Human Capital & Talent Acquisition: Partner with department heads to define talent needs and execute full-cycle international recruitment strategies, leveraging multi-channel sourcing and rigorous assessment frameworks to build high-caliber, diverse teams.
- High-Performance Team Leadership: Direct the recruitment, development, and performance management of the Marketing and Communications team, fostering a culture of accountability through clear objective-setting, strategic delegation, and continuous professional mentorship.
- End-to-End Product Management & Launch: Act as Product Owner and Project Manager for cross-platform (iOS, Android, Web) developments, directing all five phases of the product lifecycle - from initial planning and scope management to the final "go-to-market" execution - to drive revenue growth and operational efficiency.
- Integrated Brand & Media Strategy: Serve as the strategic architect for all internal and external communications, managing high-stakes PR campaigns, media relations, and brand-consistent content across digital and traditional channels to enhance corporate reputation and business partnerships.
- Financial & Budgetary Stewardship: Oversee the end-to-end lifecycle of the Marketing and Communications budget, including meticulous forecasting, variance analysis, and strategic resource allocation to ensure all activities deliver maximum ROI and align with organizational financial goals.
Company Description
Amatech is an innovative company of IT consulting, software engineering and expert services, committed to efficiency, inclusion and sustainability.