Experiences

With over 12 years of experience in the marketing and communication field, I developed a business development orientation by combining strategic planning, team leadership, and impactful consulting. I specialize in defining objectives, aligning plans, and driving the implementation of growth strategies.
Collaborating closely with internal teams on big companies in Morocco & France : BMCE Bank, DDB and Cheil, I ensure informed decision-making, proactive problem-solving, and efficient resource allocation, consistently delivering coherence and outstanding results.
I'm seeking a new opportunity and challenges within a team focused on solutions and customer-centric orientation, enabling me to share my acquired skills and contribute actively to growth.

Client Management; Strategy and Planning; Team Management; Budget Management; Competitive Intelligence; Negotiation and Sales; Analysis and Reporting.
References: Jeep: Surf event sponsorship; Alfa Romeo: Gaming challenge during Ramadan; Fiat: Local adaptation of Joyfull strategic axis; Fiat Pro: Launch of new Fiat Doblo model with 3oulama de Mars Stellantis: Institutional communication ; Bic: Mat7etch Stylo awareness campaign; Bic shaver: Koune kibghiti Band positioning.

I specialize in communication strategy and marketing plans for startups, offering tailored training on marketing fundamentals. Services include media strategy development, content creation, and personal branding for coaches, naturopaths, and physicians.

Merging offline and online agency teams, restructuring, proposing and implementing strategic plans and financial objectives. Establishing work processes, project tracking, coordination, and supervision. Introducing new expertise, training, and upskilling resources. Developing weekly and monthly activity reports.
Portfolio & References: Maroc Telecom Brand image campaign for International Women's Day (featuring "Nty My Lady" by Muslim), Promotional campaign: Najmat Jawal; Arroz Cigala: Launching first communication in Morocco in partnership with Celebrity; SBM: Social media launch campaign for select beverages. Jeep, Fiat, Alfa Romeo, Banque Société Générale, Pringles, Pampers...

Master's Degree in Digital Marketing: Social Media, Influencer Marketing, Online Reputation Management...
Bachelor's Degree in communication: History of Communication, Interpersonal Communication, Professional & Commercial Communication

Team Management (10 account & project managers): Training, unity, persuasion, and mobilization. $9 M CAD margin per year
360 communication strategy consulting & Designing communication scenarios to build Brand love & business goals: Digital, social media, media buying, radio, outdoor advertising, TV spots, video brand content, influencer marketing... :
- Manage customer relations // Follow budgets // Establish annual action plans
- Monitor business unit financial forecasts, identify business opportunities & Evaluate project profitability.
- Conceive and draft recommendations with strategic planners and creative teams (designers, art directors, creative directors).
- Coordinate web design studio and developers for web projects.
- Coordinate audiovisual productions with production agencies: choice of directors,
  customer recommendations on briefs, PPM, shoots, post-production.
- Deploy and amplify campaigns with the help of media planners and web traffic managers.
- Draw up and analyze campaign reports
Brand & product communication, Institutional communication, Crisis management, PR relations, event management...
Portfolio: McDonald's Maroc, Danone, Mondelez, Les Cafés DUBOIS, Al horra, Lessieur, Cristal, Ahmad tea, Carrefour ( FMCG); OCP (Industry); Mundiapolis, EMSI, EAC (Education); Volkswagen, ALFAROMEO ( Automobile); CIH BANK ( Finance )...

Implemented Strategies: www.jesuisjeune.ma/actif www.notremondeestnotrecapital.ma ....
Advertising Campaigns: Launch of New Products, Insurance, Vignette, Savings, Exchange, MRE...

Skills

Project Management Tools: Trello, Slack, Basecamp, Sprinkler

Expert
Office Tools: Proficient in Excel, Word, PowerPoint, Access, MS Project

Expert
Multimedia Languages: HTML5, Fireworks, JavaScript, PHP, XML

Advanced
Google Analytics, Google AdWords, Google AdSense, Facebook Business Manager, LinkedIn Business Manager

Expert
e-reputation tools: Influencia, Talkwalker, Brand Watch...

Expert

Education

Resume created on DoYouBuzz

Hala BEN HSSAIN

Communication & Marketing Expert