I am a Digital Marketing professional with over 6+ years experience and a proven track record of successful projects from initial concept through completion. High energy, results-oriented leader recognized for innovative online tactics and strategies for customer acquisitions and retention. Talent for stakeholder management, problem solving & managing time sensitive projects. Proven success in implementing acquisition strategies, analytics, customer experience & engagement management and sourcing vendors & technology to meet business objectives.
Maintaining ATO domain portfolio including commissioning and decommissioning websites.
Designed, documented and presented strategic analytics roadmap, with strong alignment to business goals and mandates.
Obtained buy in from Assistant Commissioner for the purchase of enterprise search solutions reducing reliance on manual reporting resulting in reporting automation and improved visibility for search & analytics within the entire Australian government digital portfolio.
Proposed, designed, documented, implemented and communicated standalone project specific standards, processes and documents in line with incremental nature of the project, which resulted in improved search visibility for multiple stakeholders within the ATO.
Trained over 400+ ato staff in the use of google analytics via internal webinar sessions.
Company Description
The ATO provides tax information for individuals, Companies and organisations, from the Tax Department of the Australian Federal Government.
Sourced technology vendors and implemented Brightedge leading to automation of Organic Search visibility reporting & content marketing workflow.
Led decommissioning of multiple sites to support consolidating CBA domain portfolio onto the Commbank top level domain.
Planned, executed and optimized the CBA site during the Commonwealth Bank brand re launch.
Developed internal processes & framework for updating site content & meta data which was then used in court to validate how CBA uses approved/compliant terminology in line with ASIC requirements for Fin Services companies.
Running monthly and quarterly training sessions for internal and external stakeholders to improve search visibility
Detailed Description
Reporting into the head of the Executive Manager for Search & Digital Marketing I produced end to end Search Engine Optimisation solutions for CommBank & MyWealth. Working with teams across the Group, I was responsible for creating customer focused and measurable SEO strategies that drove business outcomes and a needs based customer experience and this includes our social media channel.
As the SEO lead for the bank, I managed the largest channel of online traffic and sales. I trained teams in production and marketing, introducing BrightEdge to track and optimise the 12,000 online assets we had, introduced new technology into our CMS to transform the way update content by automating the checkpoints and developed strategies to continue to deliver results.
Company Description
The Commonwealth Bank of Australia is an Australian multinational bank with businesses across New Zealand, Fiji, Asia, USA and the United Kingdom
