I am a Digital Marketing professional with over 6+ years experience and a proven track record of successful projects from initial concept through completion. High energy, results-oriented leader recognized for innovative online tactics and strategies for customer acquisitions and retention. Talent for stakeholder management, problem solving & managing time sensitive projects. Proven success in implementing acquisition strategies, analytics, customer experience & engagement management and sourcing vendors & technology to meet business objectives.
Maintaining ATO domain portfolio including commissioning and decommissioning websites.
Designed, documented and presented strategic analytics roadmap, with strong alignment to business goals and mandates.
Obtained buy in from Assistant Commissioner for the purchase of enterprise search solutions reducing reliance on manual reporting resulting in reporting automation and improved visibility for search & analytics within the entire Australian government digital portfolio.
Proposed, designed, documented, implemented and communicated standalone project specific standards, processes and documents in line with incremental nature of the project, which resulted in improved search visibility for multiple stakeholders within the ATO.
Trained over 400+ ato staff in the use of google analytics via internal webinar sessions.
Sourced technology vendors and implemented Brightedge leading to automation of Organic Search visibility reporting & content marketing workflow.
Led decommissioning of multiple sites to support consolidating CBA domain portfolio onto the Commbank top level domain.
Planned, executed and optimized the CBA site during the Commonwealth Bank brand re launch.
Developed internal processes & framework for updating site content & meta data which was then used in court to validate how CBA uses approved/compliant terminology in line with ASIC requirements for Fin Services companies.
Running monthly and quarterly training sessions for internal and external stakeholders to improve search visibility
