Gaela Le Janne - Mobile CRM Manager

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Experiences

Plan & monitor automated and event triggered communication (Mobile Push, in-app messages, email) to support lifecycle, onboarding, engagement and retention programs.
Analyse, A/B test & optimize campaigns.
Collaborate with design, product, engineering & BI departments for the campaign creation & optimization.
Support the seasonal marketing actions with multi-channel communications.

Run & optimize acquisition campaigns (Facebook ads, Twitter ads, affiliation campaigns…).
Plan & coordinate influencers campaigns with Youtubers & bloggers
Build street marketing campaigns, in-app campaigns, viral actions ...

Manage internationalization (France, Italy, Portugal), partnerships
Coordinate international team & strategy.

Community Manager for the French social media platforms
Translate and write content
Manage partnerships

Business strategy consulting for Small and medium size enterprises (financial analysis, profitability optimization, internal organization…)

Conception of an internal back office to facilitate intern & extern communication & coordination with external technical provider & clients