Gaela Le Janne - Mobile CRM Manager

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Experiences

Plan & monitor automated and event triggered communication (Mobile Push, in-app messages, email) to support lifecycle, onboarding, engagement and retention programs.
Analyse, A/B test & optimize campaigns.
Collaborate with design, product, engineering & BI departments for the campaign creation & optimization.
Support the seasonal marketing actions with multi-channel communications.

Run & optimize acquisition campaigns (Facebook ads, Twitter ads, affiliation campaigns…).
Plan & coordinate influencers campaigns with Youtubers & bloggers
Build street marketing campaigns, in-app campaigns, viral actions ...

Manage internationalization (France, Italy, Portugal), partnerships
Coordinate international team & strategy.

Community Manager for the French social media platforms
Translate and write content
Manage partnerships

Business strategy consulting for Small and medium size enterprises (financial analysis, profitability optimization, internal organization…)

Conception of an internal back office to facilitate intern & extern communication & coordination with external technical provider & clients

Skills

French

Expert
Spanish

Advanced
English

Advanced

Google Analytics, Looker, Appsflyer

Hootsuite, Facebook, Twitter, Instagram, Pinterest, Wordpress
Translation Spanish/English to French
Content writing

Appboy, Splio, MailChimp

Education

Angers, France
Universidad de Salamanca, SPAIN (6 months Erasmus)

Marseille, France

Vlissingen, Netherland

Interests

Personal blog Seulanewyork.com: Content writer, social media management (70.000 fans on Facebook) & affiliation program management

6 months Internship in Spain (2007)
2 months Internship in Rumania (2005)
Fulfillment of an international project to promote European Funds for youth ; obtening 10.000 € funding from the European Funds (2003)