Senior FMCG manager with over 15 years of P&L management roles in developed and emerging markets across Africa, Middle East, Scandinavia and Asia-Pacific.
Specialised in Business Development and Distributor Management for internationally renowned brands (Ferrero, Evian Water, Twinings, Clipper, Kiddylicious).
Recent key achievements include successfully leading the sales development of healthy snacking in a variety of markets and implementing efficient sales & financial tools to strengthen the brand sustainability and competitiveness.
I am a creative thinker with a strong commercial judgement. I use my experience and lean on an entrepreneurial start-up & scale-up mindset to perform successful in-market executions. I grow businesses with agility and speed and thrive to build engagement and trust at all levels of the organisation. I am a very committed individual who work best in multi-cultural environments.
Specialties: distributor management, international sales development, strategy building, team management, building strong business relationships, negotiation.
Developing sales of EVIAN Water and LU Biscuits in South Africa working hand in hand with the Distributor’s 40 sales reps to reinforce brand presence, visibility & sales in all channels.
Detailed Description
Reinforced Distributor's focus on Danone products by monitoring monthly sales through team meeting and regular store checks
Trained and motivated the Distributor's sales force: over 40 sales reps calling on c. 500 multi-channel accounts
Created successful tools for the sales reps to efficiently grow sales of both LU (+138%) and EVIAN (+30%) YOY
Identified top accounts and monitored marketing budget according to brand priorities
Initially worked as Assistant to the Global Accounts Director in Danone head office before being promoted to develop sales in South Africa
Created monthly KPIs scorecard for Distributor assessment
Ensured brand profitability and competitiveness through Danone reporting tools
Project leader on rolling out the Australian Open promotion in New-Caledonia and Reunion, increasing sales volume by 25% and 18% respectively and recruiting new consumers
Launched Evian by Christian Lacroix in all VIP & Gold accounts which enhanced spontaneous awareness for EVIAN by 10 points
Negotiated the sponsoring of Evian at Taste of Cape Town (Top 10 Chefs event) with 100% return on PR
