Senior FMCG manager with over 15 years of P&L management roles in developed and emerging markets across Africa, Middle East, Scandinavia and Asia-Pacific.
Specialised in Business Development and Distributor Management for internationally renowned brands (Ferrero, Evian Water, Twinings, Clipper, Kiddylicious).
Recent key achievements include successfully leading the sales development of healthy snacking in a variety of markets and implementing efficient sales & financial tools to strengthen the brand sustainability and competitiveness.
I am a creative thinker with a strong commercial judgement. I use my experience and lean on an entrepreneurial start-up & scale-up mindset to perform successful in-market executions. I grow businesses with agility and speed and thrive to build engagement and trust at all levels of the organisation. I am a very committed individual who work best in multi-cultural environments.
Specialties: distributor management, international sales development, strategy building, team management, building strong business relationships, negotiation.
Responsible for 3 regional markets based in Johannesburg. Key achievements include finding and implementing new route-to-market in South Africa and optimising EVIAN visibility and sales in the Out Of Home channel.
Detailed Description
Found and developed new business opportunities: opened new markets (Zambia, Seychelles, Mayotte, Mozambique) which increased sales volume by 30%
Worked with Danone HORECA specialists to increase sales volumes in 5-star hotels and premium restaurants. Achieved an average of +20% in Mauritius and South Africa through staff training programs and POS materials placement
Managed the transition with new Distributor including training and motivating the sales force: 60 sales reps
Led the termination of the distribution contract with the South African Distributor. I conducted a market research for new partners and presented to management for review and approval. I prepared the way out alongside the legal team while organising and leading a launch road show with the newly appointed Distributor
Responsible for the P&L - ensured brand profitability and competitiveness in each market
Managed and developed 3 markets through local Distributors: South Africa, Mauritius and Reunion Island
