Experienced in strengthening community-based programs and small businesses through the development and implementation of creative concepts and marketing solutions. Dedicated to collaborative problem solving with a demonstrated ability to develop key coalitions and build relationships with a shared sense of purpose. Strong ability to develop and oversee new programs and projects and improve existing programs through effective project management skills. Excellent written, verbal and interpersonal communication skills – a team player, focused on results.
Oversaw design and content of owned media, ensuring consistent look and feel of website, blog, and email campaigns.
Designed and implemented Eloqua and Mailchimp email campaigns in collaboration with fellow marketing team members.
Measured and tracked website traffic with Google Analytics and employed SEO best practices to optimize website performance. Conveyed performance of site to internal stakeholders monthly.
Managed graphics and content (CMS management) as site administrator. Tested functionality of website applications, features, links and other site functions to ensure they performed as expected.
Responsible for coordinating with staff in multiple departments in order to keep company website up-to-date.
