Francesco Malcangio
Press and Media Relations
Journalist, Social Media Strategy Design, Pr, Media Monitoring, Trainer
55 years old
Milano Italy
Employed
Open to opportunities
A high school graduation in IT and a degree in sociology of communication with a thesis in theatre anthropology on the social value of theater in the path of the Odin Teatret by Eugenio Barba, represent my training infrastructure.
Computers, theater and communication, my greatest interests, have mutually attracted and merged into my current profession.
My professional life can be synthesized in three phases.
From 1996 to 2007:
I deepened my interest in theatre by attending training courses with various realities including Odin Teatret, Institute of Theatre Barcellona, Silvio D'Amico Academy in Rome, European School of Theater of San Miniato and the CRT - Teatro dell'Arte of Milan; I founded and managed a non-profit theater association T.R.E. - Teatro Ricerca Esperimento; I supported a municipal council of Cernusco sul Naviglio (Milan, Italy) for the creation of youth policies in the suburbs of Milan; I studied for 3 years with Maestro Monique Arnaud at the Noh Theater (Japan) to investigate the relationship between the western and eastern actor's trainingship; I have also curated projects and events in collaboration with various public and private istitutions.
From 2005 to 2009:
I coordinated the Teatron2.0 project, for the spread of theatre on social networks through the creation of social pages dedicated to great masters of theater and a thematic youtube channel on the great masters of contemporary dramaturgy and dance, THEATRO TV that today has 2,000,000 views, 5200 subscribers, over 57,000 hours of theater programming enjoyed.
From 2009 to date :
I put this last on line and social experience to use in the advanced web presence project of the Franco Parenti Theatre and the Pier Lombardo Foundation, where I began a over ten years professional pathway in which I first worked on the social media strategy and then created the press office for online media, linked it from 2017 with the traditional press office.
In 2019 I produced a press review of 6,000 articles between print and on line articles https://cutt.ly/IxyHy13
In 2020, despite the global pandemic and the blocking of all theatrical activities, I produced a press review of 4,900 articles.
https://cutt.ly/lxyHc1e
I have also created communication and press campaigns in collaboration with important national and international artists, theaters and cultural institutions.
I have built a network of over 8,000 professional contacts on Linkedin and professional relationships with the most significant journalists, theatre critics and editors in the local and national theatre media landscape.
I am a member of the National Order of Journalists of Rome. (card N.170698)
Here a summary of the latest articles of which I followed the publication
https://www.teatrofrancoparenti.it/category/press-release/
Computers, theater and communication, my greatest interests, have mutually attracted and merged into my current profession.
My professional life can be synthesized in three phases.
From 1996 to 2007:
I deepened my interest in theatre by attending training courses with various realities including Odin Teatret, Institute of Theatre Barcellona, Silvio D'Amico Academy in Rome, European School of Theater of San Miniato and the CRT - Teatro dell'Arte of Milan; I founded and managed a non-profit theater association T.R.E. - Teatro Ricerca Esperimento; I supported a municipal council of Cernusco sul Naviglio (Milan, Italy) for the creation of youth policies in the suburbs of Milan; I studied for 3 years with Maestro Monique Arnaud at the Noh Theater (Japan) to investigate the relationship between the western and eastern actor's trainingship; I have also curated projects and events in collaboration with various public and private istitutions.
From 2005 to 2009:
I coordinated the Teatron2.0 project, for the spread of theatre on social networks through the creation of social pages dedicated to great masters of theater and a thematic youtube channel on the great masters of contemporary dramaturgy and dance, THEATRO TV that today has 2,000,000 views, 5200 subscribers, over 57,000 hours of theater programming enjoyed.
From 2009 to date :
I put this last on line and social experience to use in the advanced web presence project of the Franco Parenti Theatre and the Pier Lombardo Foundation, where I began a over ten years professional pathway in which I first worked on the social media strategy and then created the press office for online media, linked it from 2017 with the traditional press office.
In 2019 I produced a press review of 6,000 articles between print and on line articles https://cutt.ly/IxyHy13
In 2020, despite the global pandemic and the blocking of all theatrical activities, I produced a press review of 4,900 articles.
https://cutt.ly/lxyHc1e
I have also created communication and press campaigns in collaboration with important national and international artists, theaters and cultural institutions.
I have built a network of over 8,000 professional contacts on Linkedin and professional relationships with the most significant journalists, theatre critics and editors in the local and national theatre media landscape.
I am a member of the National Order of Journalists of Rome. (card N.170698)
Here a summary of the latest articles of which I followed the publication
https://www.teatrofrancoparenti.it/category/press-release/
Press Office, Media Relations, Social Media
Teatro Franco Parenti, Fondazione Pier Lombardo
Since September 2009
- Head of press office;
- Management and organization of the press list of journalists and influencers;
- Organization of interviews and press conferences;
- Drafting of press releases, show cards, press kit;
- Conception, realization and management of the press area of the Franco Parenti Theater online from March 2018 (http://press.teatrofrancoparenti.itce);
- Support for national and theater press offices for touring production shows;
- Relations with journalists and influenrs both in print and online of the main media used for the realization of a press campaign (print newspapers, online newspapers, press agencies. periodicals, webnews portals, webzine art culture theater, blog, radio local, network, television (local and national news, cultural and theatrical broadcasts);
- Relationship with local and national theatrical critics from both the print media and the web world;
- Supervision of photographic and video contents, organization of shooting and filming of shows;
- Selection and storage of images intended for media;
- Event organization in live streaming on website or social media (Facebook, Instagram, Youtube);
- On Line Media Relations campaigns with a software platform specialized in the search for influencers and journalists (https://www.launchmetrics.com/it);
- Production, internal distribution, press review archiving;
- Data analysis.
- Head of press office;
- Social Media Management (from 2009 al 2019)
- Overall coordination of social media communications;
- Coordination of fan base moderation activities;
- Editorial plan strategy;
- Identification of tone of voice for social platforms;
- Construction of the editorial calendar;
- Analysis and definition of the target audience.
- Monitoring;
- Blogging.
- Overall coordination of social media communications;
