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Francesco Malcangio

Francesco Malcangio

Press and Media Relations

Journalist, Social Media Strategy Design, Pr, Media Monitoring, Trainer
55 years old
Milano Italy
Employed Open to opportunities
A high school graduation in IT and a degree in sociology of communication with a thesis in theatre anthropology on the social value of theater in the path of the Odin Teatret by Eugenio Barba, represent my training infrastructure.
Computers, theater and communication, my greatest interests, have mutually attracted and merged into my current profession.

My professional life can be synthesized in three phases.

From 1996 to 2007:
I deepened my interest in theatre by attending training courses with various realities including Odin Teatret, Institute of Theatre Barcellona, Silvio D'Amico Academy in Rome, European School of Theater of San Miniato and the CRT - Teatro dell'Arte of Milan; I founded and managed a non-profit theater association T.R.E. - Teatro Ricerca Esperimento; I supported a municipal council of Cernusco sul Naviglio (Milan, Italy) for the creation of youth policies in the suburbs of Milan; I studied for 3 years with Maestro Monique Arnaud at the Noh Theater (Japan) to investigate the relationship between the western and eastern actor's trainingship; I have also curated projects and events in collaboration with various public and private istitutions.

From 2005 to 2009:
I coordinated the Teatron2.0 project, for the spread of theatre on social networks through the creation of social pages dedicated to great masters of theater and a thematic youtube channel on the great masters of contemporary dramaturgy and dance, THEATRO TV that today has 2,000,000 views, 5200 subscribers, over 57,000 hours of theater programming enjoyed.

From 2009 to date :
I put this last on line and social experience to use in the advanced web presence project of the Franco Parenti Theatre and the Pier Lombardo Foundation, where I began a over ten years professional pathway in which I first worked on the social media strategy and then created the press office for online media, linked it from 2017 with the traditional press office.

In 2019 I produced a press review of 6,000 articles between print and on line articles https://cutt.ly/IxyHy13

In 2020, despite the global pandemic and the blocking of all theatrical activities, I produced a press review of 4,900 articles.
https://cutt.ly/lxyHc1e

I have also created communication and press campaigns in collaboration with important national and international artists, theaters and cultural institutions.

I have built a network of over 8,000 professional contacts on Linkedin and professional relationships with the most significant journalists, theatre critics and editors in the local and national theatre media landscape.

I am a member of the National Order of Journalists of Rome. (card N.170698)

Here a summary of the latest articles of which I followed the publication
https://www.teatrofrancoparenti.it/category/press-release/
Resume created on DoYouBuzz

Press Office, Media Relations, Social Media

Teatro Franco Parenti, Fondazione Pier Lombardo
Since September 2009
    • Head of press office;
    • Management and organization of the press list of journalists and influencers;
    • Organization of interviews and press conferences;
    • Drafting of press releases, show cards, press kit;
    • Conception, realization and management of the press area of ​​the Franco Parenti Theater online from March 2018 (http://press.teatrofrancoparenti.itce);
    • Support for national and theater press offices for touring production shows;
    • Relations with journalists and influenrs both in print and online of the main media used for the realization of a press campaign (print newspapers, online newspapers, press agencies. periodicals, webnews portals, webzine art culture theater, blog, radio local, network, television (local and national news, cultural and theatrical broadcasts);
    • Relationship with local and national theatrical critics from both the print media and the web world;
    • Supervision of photographic and video contents, organization of shooting and filming of shows;
    • Selection and storage of images intended for media;
    • Event organization in live streaming on website or social media (Facebook, Instagram, Youtube);
    • On Line Media Relations campaigns with a software platform specialized in the search for influencers and journalists (https://www.launchmetrics.com/it);
    • Production, internal distribution, press review archiving;
    • Data analysis.
  • Social Media Management (from 2009 al 2019)
    • Overall coordination of social media communications;
    • Coordination of fan base moderation activities;
    • Editorial plan strategy;
    • Identification of tone of voice for social platforms;
    • Construction of the editorial calendar;
    • Analysis and definition of the target audience.
    • Monitoring;
    • Blogging.

Concept and cordination

Progetto Teatron2.0, THEATRO TV
Since 2009

Teacher

Hystrio - Trimestrale di Teatro e Spettacolo
Since June 2016
  • Hystrio - Quarterly magazine of theater and entertainment

    Hystrio is a quarterly magazine about theater and entertainment founded in 1988 by Ugo Ronfani (1926 - Milan, 2009), published by Ricordi until 1997, today it is published by the homonymous cultural association based in Milan. The magazine, since 1998, has been directed by Claudia Cannella (Milan, 1966) collaborator of Corriere della Sera and of the weekly insert Vivimilano. The association, also since 1998, organizes annually the theater award that bears the same name and, since 2014, offers training seminars aimed at operators in the theatrical and cultural sector.

    Concept Workshop "Theater and Social Networks: how to build a potentially effective social content and differentiate it according to the social platforms for which it is designed - The experience of the Franco Parenti Theater in Milan" as part of the seminar "Communicating Theater 3.0"
    Module of 4 hours.

Teacher, general coordinator of courses

Progetto Zattera
2006 to 2008
Full-time
Varese
  • Progetto Zattera is a Cultural association specialized in theatrical training and theatrical dissemination for the world of childhood and adolescence, present in Varese for over 20 years.

    • Educational design and organisation of theatre workshops in compulsory schools;
    • Organisation of children's theatre performances;
    • Press office.

General coordinator and communication manager

Arcobalenodanza
2004 to 2006
  • L'Arcobalenodanza is a project of cultural and social interest that revolves around dance as a living art and language in continuous evolution, a place of choice and space to share, an irreplaceable means of expression that excites, approaches and moves.The center, born in 1986 in Milan for all over 1500 students who love dance and want to cultivate it with commitment, dedication and passion. The school organizes courses, internships and workshops on all disciplines of dance: from floor barre to contact improvisation, up to acrodance and boogie woogie

    • Communication
    • Training design.
    • Press Office.
    • Coordination of the Study Group for Youth Policies.
    • Drafting of application forms for community youth funding and calls for proposals.
    • Organization of youth events (meetings, concerts, theatrical performances).

Teacher

Scuola Media Giuseppe Mazzini - Gorgonzola - Milan - Public institution
1998 to 2003
    • Creation and management of three-year courses and workshops on the introduction to theatre for middle school children (curricular subject).

Founder and President

T.R.E. - Teatro Ricerca Esperimento - Associazione culturale
1995 to 2003
  • dissemination of research theatre, theatre reviews for children.

    The association's projects have been realised mainly thanks to commissions obtained from public administrations, educational institutions, cultural associations and private bodies, including: General Consulate of Japan, Province of Milan Odin Teatret (Denmark), ISTA (International School of Theatre Anthropology), Library of Via Senato (Mi), Lancome Paris, Foundation, International Noh Institute, IBRIT - Institute, Brazil Italy, National Museum of Oriental Art (Rome), Italian Institute for Africa and the East (Rm), University of Bari.
  • Travelling
  • Art
  • Theatre
  • Performing art
  • Fishing
  • Music
  • Movie
  • Human being
  • Sport
  • Football
  • New Media

1996

Università degli Studi di Milano

October 1989 to September 1996
Degree in Political Science, specialising in Social Policy. Thesis in Sociology of Communication entitled "The social value of theatre in Odin Teatret's work".
Learn more

1989

I.T.S.O.S. Marie Curie

September 1984 to July 1989
High school degree in computer science.

Associazione della Cooperazione Lombarda

Corso del Fondo Sociale Europeo.

January 2003 to December 2003
Lombard Cultural Operator: professional figure able to generate development through the enhancement of culture, history, natural heritage and able to access funding dedicated to the territory (Europlanning).
Events organization, project management, communication, press office.

Seminar

January 2017 to February 2017
Refresher Course in Storytelling
Storytelling Basics
Teacher > Mafe De Baggis

Seminar

January 2017 to February 2017
SEO as a relational tool
Lecturer > Alberto Puliafito

Seminar

January 2016 to March 2016
Digital Pr Course
How to identify influencers and communities
Teacher: Mafe De Baggis

Ninja Academy

January 2015 to March 2015
Online Course in Digital PR & Influencer Marketing
The Fundamentals: Buzz, Engagement & Reputation
Teacher: Giovanna Montera

Scuola Europea di Teatro - Prima del Teatro, San Miniato (Pisa)

Institut del Teatre di Barcellona (ES), Accademia d’Arte Drammatica “ Silvio D’Amico” - Roma.

May 1999 to August 1999
Directing seminar "Thought - emotion - action". The paradigm of biomechanical movement in Vsevolod Mejerchol'd's experimental method.

Piccolo Teatro Milano

Seminar

January 1997 to March 1997
Eugenio Barba seminar - Odin Teatret. Theatrical anthropology, elements of 1960s research theatre, direction, dramaturgy.
  • Strategic Communications
    Advanced
  • New Media Relations
    Advanced
  • Media Planning
    Advanced
  • Copywriting
    Advanced
  • Team Leadership
    Advanced
  • Organization
    Advanced
  • Trainingship
    Advanced
  • Pr
    Advanced
  • English
    Good
  • Spanish
    Good
  • Digital Pr
    Expert
  • Social Networking
    Expert
  • Community management
    Expert
  • Social media marketing
    Advanced
  • Web & App. Development
    Advanced
  • Monitoring software & Insight analysis
    Advanced
  • Wordpress
    Good
  • Journalism
    Advanced
  • News Writing
    Advanced
  • New media
    Good
  • Press Office
    Expert
  • Press Releases
    Expert
  • Press Conference
    Expert
  • Press Review
    Expert
  • Monitoring
    Expert