10 years of Digital and Media experience :
=> Traffic Management (SEA, SEO)
=>Team Management (12 account managers)
=>Activity Monitoring (Reporting KPIs to Google EMEA top management)
=> Traffic Management (SEA, SEO)
=>Team Management (12 account managers)
=>Activity Monitoring (Reporting KPIs to Google EMEA top management)
Head of Account Strategist @Digital Local for Google ETO
Google /Digital Local (Exclusive operator on SMB for Google France)
Since August 2015
Full-time
PARIS
France
- Piloting Account Management on 2 activities:
=>Direct advertisers (Managing 5 Account strategists w/ a portfolio of 200 advertisers per quarter // Avg Quaterly Rev : $1.5M)
=>Media agencies (Managing 7 account strategists w/ a portfolio of 420 agencies per quarter // Avg Quaterly Rev: $20M) - Activity piloting : Reporting KPIs to Google EMEA top management
- Marketing scope : Performance, Branding & Export
- Solution expertise : Search, Display, YouTube, Shopping, Retargeting, Analytics, Mobile
- Business Skills : Three-party meetings w/ top advertisers & agencies
- Project Management : Launching strategic EMEA pilot on Agency for France :
=>HR reorganization (Hiring, Training, Coaching & Change mgmt)
=>New tools & process set up
=>Best practices sharing w/ other countries - Results :
=>Direct advertisers : +34% YoY growth in 2016, +33% YoY Growth in 2017
=>Agencies : +23% YoY growth in 2016, +26% YoY Growth in 2017
Head of Traffic Managers
Geolid
September 2013
to July 2015
Full-time
LYON
France
- Team management : 5 traffic managers (on boarding & training)
- Top accounts portfolio management (Search, Analytics, YT, FB, Gmail ads, SEO)
- Follow up Google Partnership : QBR, Actions plan on the product part (mobile & automation)
- Results : Search Campaign Templates automation on 10 industries
Traffic Manager SEA
Geolid
November 2011
to September 2013
Full-time
LYON
France
- Portfolio Management on 150 SMB accounts (SEA & SEO)
- Editorial Content writing
Web Project Manager
La maison du web
January 2011
to November 2011
Full-time
Lyon
France
- Project Management
- Traffic management (SEA)
- Editorial Content writing
Web Business Developper
NRJ Regie Networks
2009
to 2010
Full-time
LYON
France
- In charge of acquisitions of new customer for Search & display (Allociné, Ebay, Seloger..) campaigns
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Search
Certification GAPExpert
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Google analytics
Certification AnalyticsExpert
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Display
Expert
-
YouTube
Expert
-
Shopping
Advanced
-
Facebook Ads
Good
-
RTB
Good
-
Retargeting
Expert
-
SEO
Good
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Project Management
Advanced
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Team Management
Advanced
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Business Developpement
Advanced
-
HTML/CSS
Good
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JS
Notions
-
English
Advanced
