Elena Ivanovska
Curriculum Vitae
Aspiring Product Manager
Customized CRMs expert
In-depth research
Problem-Solving
Data wizard
Skopje Macedonia
Employed
Open to opportunities
Hi everyone!
Thank you for visiting my profile. I'm Elena - a passionate communicator who loves being challenged. I would describe myself as a high-energy individual, driven, quick learner, disciplined, and a very (but very much) down-to-earth person.
I'm also detail-oriented and proactive expert with a background in the iGaming industry, currently transitioning into Product Management. I bring hands-on experience in cross-functional collaboration, Agile environments, and backlog grooming, along with a strong understanding of CMS and CRM systems. My current role involves managing large-scale data operations, coordinating product launches, and maintaining compliance across multiple English-speaking markets. I'm passionate about creating user-centric digital products, and I thrive in fast-paced, remote-first teams.
Thank you for visiting my profile. I'm Elena - a passionate communicator who loves being challenged. I would describe myself as a high-energy individual, driven, quick learner, disciplined, and a very (but very much) down-to-earth person.
I'm also detail-oriented and proactive expert with a background in the iGaming industry, currently transitioning into Product Management. I bring hands-on experience in cross-functional collaboration, Agile environments, and backlog grooming, along with a strong understanding of CMS and CRM systems. My current role involves managing large-scale data operations, coordinating product launches, and maintaining compliance across multiple English-speaking markets. I'm passionate about creating user-centric digital products, and I thrive in fast-paced, remote-first teams.
Content and Product Specialist - Time2play
Gentoo
Since March 2024
- Master-data management for all EN markets, including research and data gathering, uploads, verification, correction, and on-page integration.
- Collaborating with Product Managers, Content Writers, UX/UI designers, Software and QA engineers, and Stakeholders to execute and improve our strategy while safeguarding the Time2play vision and core values.
- Working in Jira, Confluence, Notion, Figma and Loom.
- Assisting in product launches, such as new markets, with quick and large-scale implementation of master data and content.
- Contributing to the ongoing development of our product and staying up to date with the latest industry standards and trends.
- Jira backlog grooming.
- Adhering to and developing market compliance requirements, technical guidelines, and back-end guides, including thorough documentation of research findings and data tracking.
- Maintaining and updating back-end features and functionalities, such as menu and footer management, compliance messages, hreflang connections, etc.
- Bug fixes and post-release updates that affect on-page or back-end functionalities.
- Participating in all Agile ceremonies as well as UAT.
- Curating storage and uploading of content across all EN markets: AU, CA, NZ, and US.
- Page maintenance including, but not limited to sorting and updating ranking lists, tables, and other on-page components.
- Working with freelancers and agencies to upload outsourced content, review deliverables for technically sound implementation, and provide feedback.
Content Coordinator
Time2play
July 2022
to March 2024
- Manage and maintain the Time2play US, CA, NZ and AU markets' sites using various platforms (Internal CMS, Jira, Notion)
- Upload and change content & visual elements to our sites, using an internal CMS system
- Interfacing with multiple departments such as Commercial, Content, QA, and Product
- Research research and research: Carrying out in-depth research on each casino and sportsbook
- Filling out Master Data with precise information on all casinos and sportsbooks
- Work in an agile team and environment
Junior Marketing Coordinator
Time2play
November 2021
to July 2022
- Conducting research and outreach
- Helping devise and support the implementation of marketing plans
- Preparing reports that will help us refine and revise our approach on a continual basis
- Keeping up to date with key trends, both inside and outside the industry that we can leverage to further enhance our efforts
- Coming up with creative campaign ideas that will help us achieve our objectives
- Building and maintaining strong relationships with external industry contacts
- Working in Buzzstream and MuckRack
Account Manager
BtoBet
April 2020
to June 2021
- Understand customer needs and develop plans to address them
- Identify key staff in client companies to cultivate profitable relationships
- Act as a primary point of reference and business consultant for assigned partners through email, phone, online presentations and in-person meetings
- Communicate with partners and clients at a senior level to resolve issues and inquiries
- Adhere to the highest professional standards while managing partners’ accounts
- Collaborate with the Sales team to onboard and integrate new partners, develop existing relationships
- Manage projects within client relationships, carry out client goals while meeting company goals
- Promote high-quality sales, supply and customer service processes
- Monitor and analyze customer’s usage of our product
- Collect and analyze data to learn more about partners’ behavior
- Forecasts and tracks client account metrics
- Gain solid knowledge of competitors
- Working in Jira
Sponsorship Executive
EuroEvents MRI
July 2018
to October 2019
- Developing new business and relationship development
- Driving new business sales cycle including identifying potential clients, resolving prospect’s needs, negotiating and closing
- Conducting meetings and presentations in a professional manner
- Representing the company at Conferences and professional meetings
- Mainly focusing on insurance companies/ InsurTech within Europe
Project Manager and Sales
EuroEvents MRI
February 2018
to July 2018
- In-depth research on European startups in the field of Finance & Banking, Technology, Helth, Insurance (InsurTech)
- Getting in touch with Fintechs, Solution Providers, Consultancy Agencies, Banks, and Blockchain based startups
- Effectively and profitably closing deals
- Ensure sales objectives are achieved or exceeded
- In charge of email content development
Digital Marketing Intern
Axeltra
October 2017
to January 2018
- LinkedIn Lead Generation + Sales Navigator
- LinkedIn Lead Generation + Sales Navigator
- Marketing and Internet research
- Marketing and Internet research
- Track and report on campaign performance data (Campaign Monitor)
- Track and report on campaign performance data (Campaign Monitor)
- Working with Adwords and Keyword Planner
- Working with Adwords and Keyword Planner
- Managing the lead acquisition campaigns and monitor their performance
- Managing the lead acquisition campaigns and monitor their performance
- Design thinking approach
- Design thinking approach
- Working in Axeltra's custom-made CRM
- Working in Axeltra's custom-made CRM
Content Writer
Famebroker
January 2017
to August 2017
Full-time
Skopje
Macedonia
- Participating in marketing campaigns
- Participating in marketing campaigns
- Participating in social media presence of FameBroker
- Participating in social media presence of FameBroker
- Proofreading
- Proofreading
- Content writing
- Content writing
- Online Marketing
- Online Marketing
- Keeping and maintaining track of social media posts and their relevance
- Keeping and maintaining track of social media posts and their relevance
- Analyzing content impact through established methods
- Analyzing content impact through established methods
- Created the company's WordPress Blog
- Created the company's WordPress Blog
- Updating the company's blog with daily content: articles, event summaries, stories, tips & tricks, etc.
- Updating the company's blog with daily content: articles, event summaries, stories, tips & tricks, etc.
- Worked in MailChimp (Newsletters creation)
- Worked in MailChimp (Newsletters creation)
- Copywriting
- Copywriting
- Created the Famebroker's Whitepaper regarding the upcoming ICO
- Created the Famebroker's Whitepaper regarding the upcoming ICO
Assistant Property Manager
Brkv Tech
February 2015
to January 2017
Skopje
Macedonia
- Customer support (VOIP & Online)
- Customer support (VOIP & Online)
- Financial control and management (finding new ways to decrease costs)
- Financial control and management (finding new ways to decrease costs)
- Online banking system (Barclay's online system)
- Online banking system (Barclay's online system)
- Team Coordination and Management (I remotely managed a team of 4 employees)
- Team Coordination and Management (I remotely managed a team of 4 employees)
- Internet research
- Internet research
- Dealing with bill inquires (electricity/gas, water, internet, council tax) related to properties to let in London
- Dealing with bill inquires (electricity/gas, water, internet, council tax) related to properties to let in London
- Solving problems related to tenants' inquiries (getting in touch with tenants, understanding and solving their problems)
- Solving problems related to tenants' inquiries (getting in touch with tenants, understanding and solving their problems)
- Making schedules and setting up appointments
- Making schedules and setting up appointments
- Writing content for blogs, updating databases
- Writing content for blogs, updating databases
- Working in CRM (Groove)
- Working in CRM (Groove)
- Working with British Telecom Networks (Sky, BT, TalkTalk, Xinix, Tree)
- Working with British Telecom Networks (Sky, BT, TalkTalk, Xinix, Tree)
- Working with British Utility Suppliers (Thames Water, eOn, EDF, British Gas, nPower, SSE, etc)
- Working with British Utility Suppliers (Thames Water, eOn, EDF, British Gas, nPower, SSE, etc)
Property Management Internship
London Fox Lettings
October 2015
to November 2015
London
United Kingdom
- Studied the UK laws and rules of each of the 16 councils in London related to lettings
- Studied the UK laws and rules of each of the 16 councils in London related to lettings
- Daily communication with council officers established through phone calls
- Daily communication with council officers established through phone calls
- Utility documents management (according to the laws in the UK)
- Utility documents management (according to the laws in the UK)
Volunteer Translator
Global Voices
March 2013
to November 2014
- Translation of texts and blog posts from to Macedonian written by the citizen media all around the world. The volunteer translators help in making the global online conversation possible and easier. Their aim is to reach out to those institutions and people that do not want and know how to listen the voice of the common people.
Sales Assistant - Work and Travel USA
Pizazz
June 2014
to September 2014
Cape Code
United States - Massachusetts
- Assisting customers in a beach apparel and accessory store, responsible for cleaning the shop, working the cash register, answering questions, handling U.S. currency, stocking shelves...
AIESEC LC Skopje Memeber
AIESEC
October 2013
to May 2014
- Functional are of IT - Web developer/designer
Organizing committee member at United for Tomorrow
AIESEC
October 2013
to May 2014
Student Project
Skopje
Macedonia
- An AIESEC project that focuses on raising awareness among people regarding the importance of the environment
AIESEC Internship
AIESEC
August 2013
to September 2013
Volunteer Work
Budapest
Hungary
- Taking care of little children and teaching them the basic English
Best practices of the work of product management - spanning market intelligence, strategy, new product development, and lifecycle management.
13 Digital marketing modules:
- Digital Marketing Strategy
- Content marketing
- Facebook & Instagram
- SEO
- IMC
- Digital PR
- Google Ads
- Google Analytics
- Growth Hacking
- Lead generation
- Storytelling
- Social media advertising
- Sales & Marketing
- Target Audience
- Google PPC& SEO
- Affiliate Marketing
- Facebook - Targeted Advertising for Lead Generation
- Sales Funnel
- Data Driven Marketing & Sales
- Strategy - Retention and Recurring Revenue
Bachelor's Degree, Language Interpretation and Translation of English to Macedonian and vice versa and French to Macedonian
Ss. Cyril and Methodius
2011
to 2015
-
As Content Coordinator and later as Content and Product Specialist - where my job is more around Product rather than Content - clear and concise communication has been a must! When I say communication I mean getting to know the company's users and putting myself in their shoes 24/7 just so I can gather the right data which leads to higher profit acquired on product-based decisions.
Expert
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My job at Time2play is all about communication. Firstly, with journalists and Webmasters when pitching for backlinks. Secondly, communication on daily level with multiple departments and C-suite titles withing the company.
Expert
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As an Account Manager for BtoBet I had the chance to enter the gambling/sports betting industry and solve techical issues as well as suggest digital marketing methods for increasing our clients' brand awareness which affected their annual revenue.
Expert
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Insurance/Banking/InsurTech/FinTech key industry players within Europe - bringing them to our conferences - either as sponsors or delegates
Expert
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Excellent communication skills acquired through my experience as sales assistant in a souvenir shop as part of my stay in the USA
Expert
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As a member of the AIESEC team where I learned how to negotiate with all of our project sponsors
Expert
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During my internship in Budapest, Hungary – where I met people from all over the world and had to communicate in another language and understand totally different cultures and customs
Expert
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Excellent communication skills regarding children of all ages
Expert
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Client support / Office manager communication while dealing with bill inquires by using persuasion skills where needed during my internship in London, UK
Expert
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Problem solving related to utility bill inquiries for all the properties to let owned by the real estate agency London Fox Lettings
Expert
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Organizing the day to day tasks of my team in London
Expert
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Time management coordination planning during my traineeship in London, the UK
Expert
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Merchandise management during my work time in the USA
Expert
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Making the agenda up to date as an OC member at United for tomorrow – AIESEC, Skopje
Expert
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Organizing the daily activates for all the children in the Buda miniovi kindergarten during my internship in Budapest, Hungary
Expert
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Being part of the events-industry has definitely helped me organize events - onsite and remotely
Expert
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Microsoft Office™ package
Expert
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Experience working in CRM systems
Expert
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Facebook, Twitter, Instagram, Pinterest, Tsu, Google+, Snapchat, Reddit
Expert
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Data Entry
Expert
-
Jira
Expert
-
Confluence
Expert
-
Notion
Expert
-
Figma
Good
-
Loom
Good
-
HubSpot for Sales
Expert
-
SEO
Intermediate
-
Lead Generation
Intermediate
-
Content Marketing
Advanced
-
Sales Process
Advanced
-
Facebook
Expert
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Google Analytics
Intermediate
-
Social media marketing
Expert
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LinkedIn
Expert
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Link building
Expert
- Not an expert, but I'm getting there :-)
- Reading and collecting books. The bigger my library gets, the richer I feel...
- It's all about making memories and lifetime experiences.
