Tony Edwards
Business Development/Social Media Analytics
Driving License
Dallas (75246) United States (Texas)
Consultant
Available
Throughout my life, my personal and professional endeavors have been driven by an overwhelming love for music & my curiosity about the nature of human interaction. It led me to achieve a BA in sociology and continues to fuel my journey in the ever-changing world of digital music distribution & social media.
I have aspired to learn more about how we as strangers and as friends communicate with one another on social media and relate that back to how consumers connect with brands and artists. I believe these relationships are the key to the future of consumer and fan engagement. It is my goal to continue to pursue these philosophies throughout my professional career.
Specialties: Social Media Analytics, Marketing, Sales, Business Development, Word of Mouth Marketing, Brand Advocacy, Project Management, Industry Networking, Digital Strategy
I have aspired to learn more about how we as strangers and as friends communicate with one another on social media and relate that back to how consumers connect with brands and artists. I believe these relationships are the key to the future of consumer and fan engagement. It is my goal to continue to pursue these philosophies throughout my professional career.
Specialties: Social Media Analytics, Marketing, Sales, Business Development, Word of Mouth Marketing, Brand Advocacy, Project Management, Industry Networking, Digital Strategy
Account Director/Social Media Analytics
MutualMind, a Shapiro Raj Company
April 2016
to February 2017
- Account Director - Work directly with clients & the Shapiro+Raj Account Management team to identify social listening & market research needs
- Strategy - Develop social listening methodologies based on the client's marketing, lead generation, market research or consumer outreach strategies
- Implementation - Translate client strategies directly into the MutualMind platform for optimal social listening results
- Social Media Analytics - Analyze organic social media conversations to ascertain answers to known questions posed by the client
- Social Media Analytics - Discover aspects of organic consumer conversations unknown to the client that directly relate to business strategies
- Consultation - Present findings to client and consult on best practices to react and respond to consumer conversations
Company Description
Shapiro+Raj is the sixth-largest independent insights and inspiration company in North America. Our mission is to help Fortune 500 clients find new and different ways to grow their brands in today's continually reshaping landscape. We have integrated behavioral science principles with behavioral economic capabilities and battle-tested brand marketing experience to creatively connect the dots between what consumers think, feel, say and do. The results are powerful commercially viable insights that open up new pathways for growth.
