A well-rounded and results-oriented business executive/leader with extensive experience in communications, SEO, social media marketing, brand development and strategy. Strong organizational, analytical, leadership and decision-making skills. Recognized as a proactive manager with a proven ability for designing and implementing unique, innovative solutions that balance risk/costs with business goals. Successful track record managing strategic alliances, developing strategic plans, and implementing project plans.
A company founded in the USA to explore new products and services in the smoking industry. Don negotiated terms with large scale distribution companies to rollout these products into well over 5,000 stores nationwide. What started out with the launch of three different brands in the east coast of the US market and distribution across all channels, later evolved into the creation of a successful commerce website geared to carry multiple product categories within the industry. The site is still in operation and thriving.
