University of Zagreb, Faculty of Economics and Business
October 2014
to March 2016
Graduate work on "Big Data in context of retail industry - challenges and predictions". Big Data is becoming one of the most important technology trends that has the potential for dramatically changing the way organizations use informations. This thesis work investigates all relevant sources to define Big Data and apply this knowledge in context of retail industry. Looking at Croatia, its retail market is negligible compared to the worlds market but BD would definitely have some sense in Konzum. Our simulation has shown that transformation from existing generic to personalized-centric model of customer interaction would give a massive boost to their consumption.
