Born in Kuala Lumpur, Malaysia, I had the opportunity to see a nation struggle to find its sense of identity and develop into an established country. Traveling around the world to various countries has left me with a love to hear stories as it lays a foundation for a wider worldwide perspective. Now as a soon to graduate Marketing Major at Baylor University, I hope to find a position that will allow me to help analyze the best way to communicate good stories.
Directed and created 12 video promotional marketing campaigns, generating 455 minutes of watch time from 1441 unique Facebook accounts
Collected and summarized data analysis on all social media activity as a presentation to the director of the organization for the consideration for future marketing plans
Introduced online advertisement services for the department and communicated steps in which the service could be fully utilized
Developed and analyzed 3 Facebook paid promotional campaigns, resulting in a reach of 2574 unique accounts in the local Waco area with 81 direct post engagements at the acquisition cost of $0.52 per engagement