As the current CEO and founder of PlayUp, a next-generation entertainment and technology company, Daniel Simic enriches people's lives by offering entertaining, rewarding, and responsible online wagering services.
His professional career began in Daniel’s early 20’s when he founded and invested in a variety of businesses. Over 10 years ago, led by a passion for innovative technology, Daniel Simic turned his focus into the online gaming industry followed by inventing a universal gaming token PlayChip. He was one of the first entrepreneurs to launch Daily Fantasy Sports (DFS) in Australia Drafstars, the largest DFS company in Oceania by far.
Daniel Simic is currently using his technical and entrepreneurial skills to lead PlayUp, a global online betting provider and technology developer, as the global CEO. He founded PlayUp in 2014, and turned it into a successful worldwide company.
