Took part in the strategic thinking of the 2017 and 2018 marketing plans for Poison and Dior Addict ( market studies, benchmarking)
Worked on creative ideas for the development of new products and new animations (sampling, packaging, merchandising, communication, digital)
Participated in the operational management of new projects : launch of Poison Girl in January 2016, new Poison products for 2017-2018, new animation ‘Dior Riviera’ (working with different services : packaging and advertising agencies, operational marketing, digital, communication…)
Provided weekly market analysis and competitive intelligence on the fragrance market to the top management
Company Description
Major cosmetics and fragrance company based in Paris
