Took part in the strategic thinking of the 2017 and 2018 marketing plans for Poison and Dior Addict ( market studies, benchmarking)
Worked on creative ideas for the development of new products and new animations (sampling, packaging, merchandising, communication, digital)
Participated in the operational management of new projects : launch of Poison Girl in January 2016, new Poison products for 2017-2018, new animation ‘Dior Riviera’ (working with different services : packaging and advertising agencies, operational marketing, digital, communication…)
Provided weekly market analysis and competitive intelligence on the fragrance market to the top management