Christa Ayres
Marketing and Consulting Overview, with focus on new business development.
Consultant
Available
I have a driven passion for developing, implementing and executing strategic marketing plans as an independent consultant, for an organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones. I firmly believe training and product knowledge is key. Just as becoming a strong asset in the marketing community.
Independent Marketing & Business Consultant
Consulting
Since August 2006
Consultant
Southern Pines, Charlotte & Myrtle Beach SC
United States - North Carolina
- Developed New business relationships & client base. Closed new advertising accounts with direct mail, publications, & billboards. Recommended brand development with small business consulting in the local market. Utilized PR and promotions as outreach. Effectively developed client accounts for applications, SEO, digital media and website acquisitions.
- Leads new business and agency retention efforts. This includes scouting new business opportunities, analyzing research, writing public relations proposals and plans, and making presentations to potential clients.
- Digital media - created content, posted pictures, and strong communication with client. Ensured clients business was represented correctly, content information was up to date.
- Digital Media - SEO (search engine optimization) and generation of inbound traffic
- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
Detailed Description
- Confidence, passion for business. Customer service is always first! Enthusiasm, professionalism and constantly learning about new methods of business in todays market place.
Management Experience
Fresh Market
September 2001
to December 2006
Full-time
Southern Pines
United States - North Carolina
- Fresh Market: Successfully started as Deli assistant manager, Promotion to Coffee & Candy manager & trained under assistant store management program.
- Belk: Human resource manager.
