Christa Ayres
Marketing and Consulting Overview, with focus on new business development.
Consultant
Available
I have a driven passion for developing, implementing and executing strategic marketing plans as an independent consultant, for an organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones. I firmly believe training and product knowledge is key. Just as becoming a strong asset in the marketing community.
Independent Marketing & Business Consultant
Consulting
Since August 2006
Consultant
Southern Pines, Charlotte & Myrtle Beach SC
United States - North Carolina
- Developed New business relationships & client base. Closed new advertising accounts with direct mail, publications, & billboards. Recommended brand development with small business consulting in the local market. Utilized PR and promotions as outreach. Effectively developed client accounts for applications, SEO, digital media and website acquisitions.
- Leads new business and agency retention efforts. This includes scouting new business opportunities, analyzing research, writing public relations proposals and plans, and making presentations to potential clients.
- Digital media - created content, posted pictures, and strong communication with client. Ensured clients business was represented correctly, content information was up to date.
- Digital Media - SEO (search engine optimization) and generation of inbound traffic
- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
Management Experience
Fresh Market
September 2001
to December 2006
Full-time
Southern Pines
United States - North Carolina
- Fresh Market: Successfully started as Deli assistant manager, Promotion to Coffee & Candy manager & trained under assistant store management program.
- Belk: Human resource manager.
Signed up for Digital Media certification to sharpen my current skill sets and make myself an asset in marketing, Public relations, & application sales.
- Customer service
- Inventory of my department
- Achieved top sales
- Worked hard as a team and as a good leader.
- Prepared the pricing strategy of the product.
- Display and promotional key sale items.
- Maintained daily operations within my department.
- HR- Conducted interviews and Hired new applicants.
- HR-Maintained 150 employees pay roll and benefits
- HR- Ensures planning, monitoring, and appraisal of employee work results by training managers to coach and discipline employees; scheduling management conferences with employees; hearing and resolving employee grievances; counseling employees and supervisors.
- HR- Maintained management guidelines by preparing, updating, and recommendations for policies and procedures.
- HR- Hiring, Human Resources Management, Benefits Administration, Performance Management, Communication Processes, Compensation and Wage Structure, Supports Diversity, Classifying Employees, Employment Law, Laws Against Sexual Harassment, Organization
- HR- Ensured planning, monitoring, and appraisal of employee work results by training department managers to coach and discipline employees; scheduled management conferences with employees; resolved employee grievances; counseled employees.
- Problem solving. Trend predictions. Promotional events.
- Sales Operations in diverse marketing products
- Business Consulting for small businesses. Ensured brand awareness.
- Content Marketing
- Publishing
- Ability to think creatively and innovatively
- Professional judgment and discretion that comes from years of experience in the field
- Analytical skills to forecast and identify trends and challenges
