Charles Chen
Strategy Associate
31 years old
Driving License
London (W6 9SU) United Kingdom
Student
Available
I am ethnically Chinese, but was born and brought up in Mumbai, India. After spending 15 years in India I moved to Canada for high school and university. My travels taught me about the power of diversity and how important it is to have diverse views on a single problem. This led me to do my Master's in International Business and CEMS Master's in International Management as I wanted to meet more future Global leaders. I am currently on my last term on exchange in London School of Economics and Political Science and spent my last semester on exchange at Hong Kong University of Science and Technology.
My educational background focuses on entrepreneurship and high growth companies. Many of these companies fail due to a lack of focus. My goal is to join a firm that understand the power of diversity in skills and culture and has a work environment that is focused on solving problems. I am very excited to be finishing my Master's and moving onto the next stage of my career.
My educational background focuses on entrepreneurship and high growth companies. Many of these companies fail due to a lack of focus. My goal is to join a firm that understand the power of diversity in skills and culture and has a work environment that is focused on solving problems. I am very excited to be finishing my Master's and moving onto the next stage of my career.
Marketing Strategy Associate
iQuanti
May 2016
to July 2016
Internship
Bangalore
India
- Conducted in depth research of the SEO platform industry, key competitors, and current market needs to uncover a clear target segment that was 45% more profitable for the firm.
- Identified inefficiencies in the product development cycle and developed a priority list for the product team to focus on based on research from users of the platform; resulted in 30% of financial savings.
- Presented a layout change to the current homepage that improved customer usability by 25%, to key executives of the organization; implemented in the next product development cycle.
- Collaborated with the Vice President of Marketing and two interns to enhance articles on the firm’s website; resulted in intelligible articles for the viewers and significantly higher page ranking on Google’s organic search.
Company Description
Digital marketing firm focusing on servicing Fortune 500 Companies
Company website
