Casari Erika
CEMS/International Management Student
consulting
CEMS/MiM Master program
BSc International Business Administration
Rotterdam School of Management
September 2018
to July 2021
Rotary Youth Exchange Program at Tecnològico de Monterrey in Leòn, Mexico
Intern Global Marketing Analytics
Celonis
August 2022
to December 2022
- Planned, built, and executed marketing campaigns to drive awareness, MQLs and generate pipeline
- Monitored and reported on campaign performance
- Planned, built, and executed marketing campaigns to drive awareness, MQLs and generate pipeline
Highly Immersive Internship Trainee (HIIT) Summer Intern
Celonis
June 2022
to August 2022
- Onsite rotation in:
- Sales team: cold calling, sourcing contacts,..
- Customer Value Architect teams: client-facing consulting using the Celonis EMS
- Sales team: cold calling, sourcing contacts,..
Head of Social Responsibility
CEMS Club Rotterdam
August 2021
to December 2021
- Led a team of 4 students and raised over €100 for a local charity
- Coordinated 4 events to raise awareness on social responsibility issues amongst CEMS students and won 2nd place in the CEMS Alliance Global Responsibility Week challenges
- Led a team of 4 students and raised over €100 for a local charity
Teaching Assistant
Rotterdam School of Management
December 2021
to March 2022
- Helped prepare course material and correct exams for the following courses:
- Macroeconomics
- Corporate Restructuring (M&A)
- Business & Politics
- Macroeconomics
Junior Digital Marketing Specialist
GA Agency
October 2020
to June 2021
- Wrote 30+ articles for the company blog and conducted keyword research to increase SEO results
- Managed the Linkedin account and increased engagement by over 30% and followers by over 1000 by implementing posting schedules and a content calendar
- Worked closely with clients in the travel and wine industries on SEO, data entry, and copywriting projects to optimize organic growth
- Generated 3 reports on consumer purchasing behavior by collecting quantitative data, analyzing it, and transforming it into actionable insights
- Provided support in the hiring and training of over 8 new interns
- Wrote 30+ articles for the company blog and conducted keyword research to increase SEO results
ELS Italian Coach
Erasmus Language Sharing
January 2021
to May 2021
- Prepared the teaching material and taught Italian to University students
Student Consultant
HG International B.V.
September 2020
to December 2021
- Collaborated with a team of three students and senior managers to conduct market research and improve the company’s export strategy
- Led 5+ interviews with key stakeholders (eg suppliers and industry experts) and discussed multiple success factors such as marketing, finance, and customer success
- Created a 2-years growth plan to raise brand awareness and meet KPIs
- Collaborated with a team of three students and senior managers to conduct market research and improve the company’s export strategy
Student Consultant
Forward Incubator
February 2020
to July 2020
- Conducted 5 qualitative interviews to understand the unmet need in the at-home workout industry
- Built a marketing strategy to increase organic growth and online traffic through SEO and copywriting
- Conducted 5 qualitative interviews to understand the unmet need in the at-home workout industry
RSM Minor
Rotterdam School of Management
September 2019
to November 2019
- Minor in: Influencing People: The Psychology of Decisions and Persuasion
TecMUN
Tecnologico de Monterrey
2018
- TecMUN (simulation of a General Assembly of the United Nations) in Mexico
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Italian
Expert
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English
Expert
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Spanish
Advanced
-
R Studio
Good
-
SPSS
Good
-
Salesforce.com
Advanced
