A multilingual marketing director with an international experience in both phamaceutical & food industries, a know-how in innovation leadership & a background in food & life science.
Activia introduced or leveraged few revolutionary elements: - a 2 pack in a single cup market - an impactful communication at the point of sales thanks to a strong colour code, the surface offered by carton wrap and the bloc disposition. This contributed to effective recruitment at launch. Activia drinkable launch in 200mL handy bottle brought significant incremental volume, and allowed to put successfully a foot in the developping drinkable market.
