A multilingual marketing director with an international experience in both phamaceutical & food industries, a know-how in innovation leadership & a background in food & life science.
(€110m turnover, 3rd brand of portfolio, €6,5m budget, managed: 2 people + 10 people brand acceleration team)
Detailed Description
Results:
o Performed better than Danone & maintained steady volume despite crisis and fierce PLs competition and prepared a full re-launch plan.
Actions: o Boosted promotion impact via successful partnership with Disneyland, effective web-centric mechanisms & top scoring internet campaigns (1 million unique visitors, holds BU’s record). o Optimised media spending, testing & implementing a new media model based on TV+internet. o Prepared complete brand turn-around plan with new sharper positioning, new creative platform, new packaging, new formula and an innovation concept validated by excellent test results.
