Brian Cruver

Brian Cruver is a distinguished entrepreneur, investor, and author based in Austin, Texas, currently serving as CEO and Co-Founder of Scorability, an innovative platform revolutionizing college athletics recruiting through data-driven insights and advanced analytics. Launched in 2024, Scorability addresses inefficiencies in the recruiting process by providing coaches with comprehensive athlete evaluations while offering student-athletes free access to opportunities.
As Executive Chairman of AlertMedia, Brian continues to guide the strategic vision of the emergency communications company he founded in 2013. AlertMedia has grown into a global platform serving thousands of organizations across 130+ countries and has been repeatedly recognized as one of America's fastest-growing software companies and best places to work.
Through MarketDriver Ventures, his early-stage investment firm, Brian actively invests in and advises startups across various industries, focusing on companies with strong missions and the potential to create positive societal change. He also serves as Co-Founder of Xenex Disinfection Services, a healthcare technology company whose UV disinfection robots are now deployed in over 700 hospitals worldwide.
Brian holds an MBA from the University of Texas at Austin's McCombs School of Business, where he serves on the advisory board of the Herb Kelleher Entrepreneurship Center, mentoring the next generation of entrepreneurs. He is also the author of the national bestseller "The Anatomy of Greed," which was adapted into a CBS television movie.
His leadership philosophy emphasizes transparency, clear communication, and investing in people's growth, contributing to the multiple workplace culture awards received by his companies. Brian remains actively engaged in the Austin entrepreneurial ecosystem, supporting emerging companies and founders while continuing to build businesses that make a meaningful difference in the world.