Presently residing in La Jolla, California, Bharat Lall, maintains the roles of CEO and president at Pinnacle Hotels USA. Through the company’s headquarters in San Diego, Dr. Lall directs the company's business initiatives in the United States, which include several vacation properties. Dr. Bharat Lall and Pinnacle Hotels currently own nine midscale hotels in California, Ohio, and Texas, in addition to several luxury resorts in Thailand. More information about Pinnacle Hotels USA is available at www.Pinnaclehotelusa.com
Dr. Lall began transitioning his career from the medical field to the hospitality industry during the late 1980s. In 1990, he acquired his first vacation property, a 12-room motel in Coronado, California. Dr. Lall and his business partners went on to purchase a number of underperforming hotels and resell them after reversing their decline. During the following decade, Dr. Lall developed a comprehensive understanding of the factors involved in a hotel's market success, including branding, outward appearance, and staff performance. He applies his hotel management skills in his current leadership role at Pinnacle Hotels USA, which he accepted in 1998.