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Anton Panaitesco

CRM & Marketing Expert

Anton Panaitesco
Driving License
Paris (75014) France
Professional Status
Employed
Open to opportunities
About Me
High achieving skilled and experienced professional in Online Marketing.
Among my talents are the ability to think out of the box and come with solutions to reputedly unsolvable issues, a very team oriented vision of the job and a high client focus.
I speak 3 different languages and have worked in France, England, Spain and Canada.
  • International email marketing tech support for ad pepper Media Int.
    I trained the local email managers from each country.
    I also was a first level support for email marketing issues
  • Along with the mailpepper managing director, I worked on new direct marketing projects and products as well as implanting these in the different ad pepper media countries
Detailed Description
  • As part of the "mailpepper Profit Center" team I was in charge of helping the business unit's Managing Director to imagine new products, and to package them. This was made with the help of the countries' sales and operational teams who provided us their feedbacks on sales or setup issues, on specific needs and necessary market driven adjustments so we could tailor our products to match the local markets' specificity.
  • When the French office took over the management of the business unit, we analysed the situation and successfully decided to bring up changes on the following:

    • Change of the Email Service Provider for a more efficient one.
    • On the product level (where we progressively shifted from a lead to a CPM model by packaging a new product called "mailpepper pack")

    This work made the overall email marketing revenue of the company increase over 200% in a couple of years time on the email channel.
Company Description
Media buying agency / lead generation
Company website