I am Anna Horváth, a 24-year-old MSc marketing student. My areas of interest include brand management, marketing management, creative and media planning and business strategy and management. I have more than 2,5 years of working experience on the field of marketing research and consulting. I consider myself an open and social person who can work effectively in a team. I always seek to develop my existing skills, get knew knowledge and meet new people and cultures.
Me and my international team have worked on a global project of McKinsey & Company, called #SpeedUpSustainability. In close cooperation with the Budapest office we have examined the current situation and future perspectives of SMEs in Hungary in core industries such as Agriculture, Construction and Retail.
My responsibilities include preparing research reports using both qualitative and quantitative methods in research subjects such as brand management, communication performance, introduction of a new product, measuring advertising activity, and other exploratory researches.
