Andrea is a driven lady who thrives on challenges. She is a keen-learner and enjoys interacting with people as she believes that everyone has experiences to share. She wants to capitalize on her youth to gain as much experience from the multi-faceted part of life has to offer.
Apart from work, she volunteers at a Non-Profit Organization, Junior Chamber International, where she can develop her leadership skills and contribute to the community through charity projects.
Apart from work, she volunteers at a Non-Profit Organization, Junior Chamber International, where she can develop her leadership skills and contribute to the community through charity projects.
Marketing Strategist
Wordplay LLP
Since May 2016
United States
- Achieved a total of $177,700 worth of sales till date
- Marketed persuasive copywriting services to SMEs
- Strategized and adviced businesses in the area of online marketing and lead generation
- Experienced in client servicing
- Preparation of Sales Kit and Correspondence
Vice President (International Affairs)
Junior Chamber International
Since 2015
United States
- Chaired Ten Outstanding Young Persons (TOYP) Award 2015 - Planned and executed a national award to recognize age 18-40 individuals who excel in their fields.
- Head of Nominations for TOYP 2013 - Led a 3-men team and gained experience in running awards nomination.
- Was elected as Honorary Secretary for the Chapter in 2015.
- Experienced in organizing fundraisers and gala dinners.
- Foster close relationship with 7 foreign sister chapters through correspondence, overseas visits and meetings.
- Project Chairperson for Project Chain Effect (A Cambodian Charity Project) - Fundraised close to $10,000 in 1 month for 107 needy students.
- Active member of this non-profit organization since 2014
- Experienced in running effective meetings and parliamentary procedures.
Senior Financial Advisor
Nexus Financial Services (Singapore)
Since October 2016
United States
- Transferred from Zurich Life Insurance (Singapore) to Nexus Financial Services due to acquisition
- Qualifier for 2015 Nexus's Premier Club Award (>$150,00 Annualised Premiums)
Senior Financial Advisor
Zurich Life Insurance (Singapore)
August 2014
to October 2015
Singapore
- Provided personal financial advisory to individuals
- Experienced in constructing personal portfolios based on needs-based analysis of clients
- Managed $200,000 investment portfolio for her clients
- Qualifier for 2014 Zurich Singapore's Premier Club Award (>$100,000 Annualised Premium)
Account Executive
SocialMetric
August 2013
to June 2014
Full-time
Singapore
- Managed client relationships of 13 key accounts worth $256,000 including 3 shopping malls under Capitamall Asia and Body Contour of billion dollar Mayar Group
- Strategized social media campaigns which have translated to massive ROIs for her clients
- Created viral Facebook content - Best result post yielded a reach of 12,480 organic reach, 149 shares, 83 likes and 3 comments for Bugis+ (post's reach performed 24x better than average)
- Responsible for user-experience optimization for Facebook Applications
Audit Intern
BDO LLP
May 2013
to July 2013
Internship
Singapore
- Handled auditing procedures from the planning stage to the executing stage
- Assisted in the preparation of financial statements according FRS requirements
Marketing Intern
L'Oréal Singapore
January 2012
to June 2012
Internship
Singapore
- Transformed Kiehl's Facebook Page from an inactive page into a buzzing and engaging platform for fans
- Achieved 10,000 fans at end of Jun 2012 (fan-base growth of 25.5%; + 2,033 fans since Jan 2012)
- Successfully planned and executed an important PR event for Kiehl's Midnight Recovery Serum
- Liased with multiple suppliers and vendors for event planning
- Assisted in marketing site set-ups and events
- Preparation of PR Kits for media and bloggers
- Effectively Bilingual - English and Chinese
- Basic French - Certified at Française de Singapour
- Basic Spanish - ISM Exchange Programme
- Dialects spoken - Hokkien, Cantonese
- Creativity
- Interpersonal communication skills
- Project management
- Negotiation
- Outgoing and sociable
- Proficient in Microsoft Office
- Proficient in Wave Accounting
- Basic Adobe Photoshop
- Copywriting - Knowledge of AIDA model
- Creativity - Idea generation for client projects
- Event planning - From conceptualization to execution
- Critical Thinking - Critically assess effectiveness of marketing campaigns
- Content Management - Preparation and generation of content for Facebook Pages
- Facebook Advertising - Use of Power Editor tool
- Fan Engagement - Use of RSRQ model
- Crisis Management on Social Media
- Social Media Branding - Brand awareness and positioning on Facebook
