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Ana LE ROUX

Senior Product Designer

Ana LE ROUX
Professional Status
Employed
Open to opportunities
About Me
Senior Product Designer with 10+ years of experience, specializing in AI product design for B2B SaaS.
I cover the full AI product scope: conversational interfaces, agent admin configuration, knowledge management (RAG, ingestion, connectors), LLM latency constraints, and third-party integrations. I work closely with PMs, developers, and R&D to define AI behaviors from the earliest stages of product framing, and I actively contribute to the design system.
Resume created on DoYouBuzz
Experiences

Senior Product Designer (remote)

Didask • Current position
Since 2023
  • Sole designer on the Learning Assistant AI squad of a B2B SaaS LMS. I own the end-to-end UX of Didia, Didask's AI agent, across learner, admin, and author profiles. From discovery to delivery, in close collaboration with PM, Engineering, Data teams.
  • Designed the full admin configuration journey: AI activation onboarding, AI Agent access scope (groups/spaces, permissions), and Integrations page (Slack, Teams).
  • Designed Knowledge Base & RAG flows: document import with LLM-powered auto-naming; data source connectors and ingestion plans; RAG constraints factored into UX decisions (retrieval quality, access rights, deep linking).
  • Owned conversational UX: message flows, learner feedback, empty states, errors, and transitions — plus AI Coach, Roleplay Vocal Training, and LLM latency states.
  • Contributed to the Design System: components design, Storybook, design debt reduction; upstream R&D collaboration on AI behavior specification and prompt engineering.

Lead Product Designer

Prisma Media
2021 to 2023
France
  • Managed the product design team in an agile, multi-brand environment (Harper's Bazaar, Capital, GEO, HBR, Femme Actuelle, Gala, Voici…).
  • Managed and mentored product designers; evangelized user-centric practices across the organization.
  • Drove the product lifecycle for apps and responsive websites — from discovery through delivery.
  • Facilitated Design Thinking workshops, user interviews, usability tests, and A/B tests.

Lead UX/UI Designer

EY
2017 to 2021
France
  • Design consultancy for AXA, HSBC, BNP Paribas, Agirc-Arrco, Pôle-Emploi.
  • Audit and scoping, facilitation of design sprints, CX strategy, personas, user journeys, web and mobile design and prototyping (Sketch, InVision, Figma), protocol definition, and usability testing.
  • Onboarding new junior designers at the start of client projects.

UX/UI Designer

Sopra Steria
2016 to 2017
  • Design consultancy for Defense, Energy, and Telecoms (SAFRAN, DGA, GRT-Gaz, Orange Bank…).
  • Definition of user journeys, development of user testing methods, and HMI design for business and customer applications.

UX/UI Designer

Axance
2014 to 2016
  • UX design for the Univadis platform (MSD/MERCK Pharma) — applications for healthcare professionals.
  • Design of functional specifications for components and applications. Creation of interactive mockups (InVision).

UX Designer Web & Mobile (traineeship)

Dassault Systèmes
2013
  • Interface design and detailed user interaction descriptions for the ENOVIA brand.

Master Degree Interactive Multimedia

Université Paris 1 Panthéon-Sorbonne

2012 to 2013

Master 1 - Creation and Digital Edition

Université Paris 8

2011 to 2012

Licence degree in IT and Multimedia Communication

Université Paris 8

2010 to 2011

Bachelor's degree in Visual Arts

Universidade Federal do Mato Grosso do Sul, Brazil

2003 to 2007
Certifications

UX-PM 1 -

2015
By UX Alliance
Skills

Daily Tools

  • Figma
    Advanced
  • Notion
    Advanced
  • Slack
    Advanced
  • Claude Code - Anthropic
    Advanced
  • Whimsical
    Advanced
  • G-Suite
    Advanced
  • Harvestr
    Good
  • Hotjar
    Good
  • Adobe Suite
    Advanced

Hard skills

  • Interactif Prototyping
    Advanced
  • User Interviews
    Advanced
  • User Tests
    Advanced
  • AB-Test
    Good
  • Workshop Facilitation
    Good
Languages
  • French
    Expert
  • Portuguese
    Expert
  • English
    Good