College graduate and MBA Marketing Manager with more than 10 years of experience in the telecom sector.
Multilingual: English, French, Spanish and Brazilian Portuguese language fluent after being raised, educated and worked abroad.
Specializing in both Strategic and Operative Marketing (focusing on fixed and mobile acquisition and loyalty strategies).
Specialties Team Management. Marketing and segmentation strategies. Customer experience programes. Customer acquisition, loyalty and retention. Project and Business management.
Implemented a Customer Experience strategy: identified key touch points and processes in the customer life cycle and analyzed impact on the Customer Satisfaction Index, launched a cross functional transformation plan (customer care, billing, claims), advised the Top management on making public several quality commitments to the final customer.
