College graduate and MBA Marketing Manager with more than 10 years of experience in the telecom sector.
Multilingual: English, French, Spanish and Brazilian Portuguese language fluent after being raised, educated and worked abroad.
Specializing in both Strategic and Operative Marketing (focusing on fixed and mobile acquisition and loyalty strategies).
Specialties Team Management. Marketing and segmentation strategies. Customer experience programes. Customer acquisition, loyalty and retention. Project and Business management.
Delivered strategic consultancy projects for the Top Management on finding new business opportunities in the Spanish Broadband Market: customer segmentation for FTTH, competition impact on ULL, launch of new ADSL services for more than 400k customers.
Supported the Marketing Business Plan in the Spanish SME’s market.
Implemented a retention strategy against Cable Operators.
