College graduate and MBA Marketing Manager with more than 10 years of experience in the telecom sector.
Multilingual: English, French, Spanish and Brazilian Portuguese language fluent after being raised, educated and worked abroad.
Specializing in both Strategic and Operative Marketing (focusing on fixed and mobile acquisition and loyalty strategies).
Specialties Team Management. Marketing and segmentation strategies. Customer experience programes. Customer acquisition, loyalty and retention. Project and Business management.
Business Development & Project Management: Implemented a new acquisition and loyalty strategy by turning more than 6k employees into product advisors with an estimated revenue of 15MM euros. This involves managing cross functional teams (Marketing, Sales, HR) and reporting to "C suite" level managers. In addition, I am leading the creation of a new Fixed and Mobile business channel for retail and inbound channels through a new CRM system.
Strategic Consulting: currently helping the Marketing top managers to define Movistar's Marketing Business Plan and new sales strategy development.
Communication and education to sales channels: enhanced and simplified Movistar Offer and Value proposal communication process to the sales channel.
Business Controller: Follow-up business operating KPIs for acquisition, loyalty and retention marketing strategies: identify trends, risks, opportunities. Follow-up the projects performance of Movistar's corporate transformation plan for 2012.
Team Management: responsible for leading and coaching a team of five marketing consultants.
