Digital Marketing manager and Project manager with a passion for everything Digital and Tech possessing a broad mix of web marketing , social media and technical skills with over 7 years of experience.
Digital Marketing Skills: ✔ Google Adwords & Adsense. ✔ Google Analytics. ✔ SEO,SEM,PPC. ✔ Ad Serving and Reporting: Doubleclick, Sizmek, Weborama. ✔ Real time bidding, Programmatic advertising, Performance marketing. ✔ Tag implementation and Conversion Tracking. ✔ Social media management and Social media advertising (Facebook and Twitter ads). ✔ Social Media & Social Media Tools (Hootsuite,Buffer,TweetDeck). ✔ SalesForce, Jira, Confluence.
• Experienced in HTML5, Javascript, CSS3, PHP, MYSQL, AJAX.
In this role I managed the agency relations to implement the Digital Marketing strategy from creative creation to execution across different channels SEM, Paid search, Display and Social Media.
Analysed and reported on key metrics to evaluate the performance of each channel and optimize (A/B testing) based on more appealing call to actions and art. Project managed the creation of a new web platform for the certified preowned vehicles program
Enhanced and managed the web presence for 3 brands across 10 Middle East Markets.
Defined targets and KPIs for our online campaigns with a heavy focus on ROI and consumer conversion.
Agency relations management to implement the digital strategy driving traffic and awareness through SEO, SEM, PPC, Display while ensuring highest efficiency and ROI.
Created, managed and analyzed our interactive marketing campaigns across different channels such as search, display and Social Media.
Evaluated website performance and Digital Marketing campaigns to recommend online optimization strategies.
Integrated social media to our Online Marketing campaigns to engage our target audience and grow our followers.
Supported dealer's websites to make sure they implement the right SEO Strategy and follow the brand guidelines in terms of look and feel and user experience.
