Isabelle BARNEL
Public relation & networks, Press/influence marketing
Professional Status
Employed
Just looking around
About Me
- Lauréat Les trophées de la Com, OURS de la com 2024 (nominated) • Partnership development • Customer success • Personal branding
- Active member of FCE Lyon-Rhône • 24K followers on Instagram, +30K on LinkedIn • Member of the Miss Grand Lyon 2026 jury
Experiences
Public Relation & Media Manager | External Relations
Groupe Diagram
Since June 2024
- Print & WordPress agency | Creative design
- Press Relations | Media Relations
Partnership Development | Representing the Group at prestigious events - Organization of internal & external events: seminars, inaugurations, birthdays, afterworks
- To enhance the Group's visibility among decision-makers, clients & prospects, and to foster employee engagement
- LinkedIn Strategy & CEO Personal Branding
Lecturer in Press Relations Strategy at Club Med Lyon and Vatel Academy Lyon
Professional speaker
emlyon business school
September 2024
to September 2025
Press accredited
Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024
August 2021
to December 2024
Digital Manager for the group
BMW MINI Altitude (180 employees, 7 sites)
March 2017
to April 2023
- DIGITAL MARKETING | INTERNAL & EXTERNAL COMMUNICATION:
• Integration of the Management Committee • Definition of the digital strategy
• Deployment: launch of LinkedIn Page, Pinterest, Twitter, Instagram, Flickr, TikTok accounts, YouTube Channel, with specific editorial lines
• Working group for website redesign • Web strategy, Google Analytics monitoring • Monthly evaluations: + 7% engagement on social media in 2022
• Analysis and definition of customer personas • AdWords advertising campaigns: generation of qualified leads to optimize the conversion rate
• Geolocation campaigns (Drive to Store) • negociation of budget
• Launch of a Corporate Social Network, internal communications for employees • Hashtag #WeAreAltitude
INFLUENCE COMMUNICATION | EVENTS:
• Federation of Micro Influencers: Digital activations around product launches, Group values, Employee talents, and Customer Experience
DIGITAL TRANSFORMATION | PHYGITAL: Digital Coaching sales teams • Training • Recruitment and supervision of interns
EMPLOYER BRAND, CUSTOMER EXPERIENCE:
• Communication of recruitment • Development of partnerships • Launch of Google My Business Pages for all dealerships. Monitoring and moderations • Intervention for Digital during Customer Committees in connection with the Net Promoter Score (NPS)
Press Relations Manager
La Fabrique du Ski
2014
to 2017
- Media Relations: SKI CHRONO, Le Monde, Point de Vue, CHALLENGE, InterMédia, TV 8 Mont-Blanc, Meilleur Rhône-Alpes Auvergne, Skieur magazine, Actors of the Economy La Tribune, PRESENCES CCI Grenoble, Cultur'Eco, FRANCE 3 Alpes, Télé Grenoble, Le Bon Test, Le Journal des Entreprises, Publicimes Actu Montagnes
Web editorial management • Influence & Social media Management
Web communication Editor
Outdoor LAB - Groupe Rossignol
2015
to 2017
- Entity bringing together the projects of the holding: RaidLight • VERTICAL • Network of Trail stations • SKI HIKING areas • Info-LAB
Executive assistant in charge of communications
Science Center Institutes - UCLy
1995
to 2015
Assistante of Institut • Faculté libre de Droit
Université Catholique de Lille
1993
to 1995
Mémoire en Marketing Digital
Skills
Languages
- English: Proficiency
- German, Italian: Professional level
Press Accredited
- Luxe, design, culture, sport
- Hermès International Fondation Louis Vuitton MAISON&OBJETS LONGINES EQUITA LYON concours hippique international
IT tools
- Storytelling, CRM: Salesforce, WordPress, KSup, Ecampus, SugarCRM, Typo 3, Drupal, DealerK, WebSparK, Jalis
- Infographics: Canva
Certifications
