Public Relation & Media Manager | External Relations
Groupe Diagram
Since June 2024
Press accredited
Paris 2024
August 2021
to December 2024
Marketing & communication director
WAS LIGHT
May 2023
to October 2023
OPERATIONAL MARKETING: Competitions and Labels • French & English
EVENTS: BtoB meetings
PRESS RELATIONS, MEDIA RELATIONS
WEBMARKETING: SEO position in search engines (SEMrush) • Performance (Google Search Console) • Acquisition strategy • E-Commerce
DIGITAL ROADMAP: Web editorial management • keywords (IA) • Engagement: + 309% in July 2023
Digital Manager for the group
BMW MINI Altitude (180 employees, 7 sites)
March 2017
to April 2023
DIGITAL MARKETING | INTERNAL & EXTERNAL COMMUNICATION: • Integration of the Management Committee • Definition of the digital strategy • Deployment: launch of LinkedIn Page, Pinterest, Twitter, Instagram, Flickr, TikTok accounts, YouTube Channel, with specific editorial lines • Working group for website redesign • Web strategy, Google Analytics monitoring • Monthly evaluations: + 7% engagement on social media in 2022 • Analysis and definition of customer personas • AdWords advertising campaigns: generation of qualified leads to optimize the conversion rate • Geolocation campaigns (Drive to Store) • negociation of budget • Launch of a Corporate Social Network, internal communications for employees • Hashtag #WeAreAltitude
INFLUENCE COMMUNICATION | EVENTS: • Federation of Micro Influencers: Digital activations around product launches, Group values, Employee talents, and Customer Experience
DIGITAL TRANSFORMATION | PHYGITAL: Digital Coaching sales teams • Training • Recruitment and supervision of interns
EMPLOYER BRAND, CUSTOMER EXPERIENCE: • Communication of recruitment • Development of partnerships • Launch of Google My Business Pages for all dealerships. Monitoring and moderations • Intervention for Digital during Customer Committees in connection with the Net Promoter Score (NPS)
Press Relations Manager
La Fabrique du Ski
2014
to 2017
Media Relations: SKI CHRONO, Le Monde, Point de Vue, CHALLENGE, InterMédia, TV 8 Mont-Blanc, Meilleur Rhône-Alpes Auvergne, Skieur magazine, Actors of the Economy La Tribune, PRESENCES CCI Grenoble, Cultur'Eco, FRANCE 3 Alpes, Télé Grenoble, Le Bon Test, Le Journal des Entreprises, Publicimes Actu Montagnes
Web editorial management • Influence & Social media Management
Web communication Editor
Outdoor LAB - Groupe Rossignol
2015
to 2017
Entity bringing together the projects of the holding: RaidLight • VERTICAL • Network of Trail stations • SKI HIKING areas • Info-LAB
Press Accredited Sport, Culture, Luxury and Design: PARIS 2024 | OPEN PARC | Equita Lyon | Maison CHANEL | Hermès International | Fondation Louis Vuitton | MAISON&OBJETS
Digital Transformation Speaker
emlyon Business School
Microsoft France - CAP COM
Jury
Grenoble Ecole de Management
Certifications
HubSpot inbound marketing
2023
Google: fundamentals of digital marketing (score: 95/100)
