Yun Yee Nicole Lim

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Experiences

Collaborated in an international, virtual, five-person team as a consultant for an Indonesian social enterprise, Nazava. Weekly findings were presented to CEO of Nazava
Led analysis on Nazava’s current SEO strategy. Co-led market research on Indonesian consumers. Calculated crucial KPIs
Praised by CEO for providing actionable and specific recommendations, i.e. improving Nazava’s SEO strategy and pivoting to B2B

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Co-led planning, coordination and execution of activations to promote the Singapore Grand Prix. ~10 brand activations conducted
Managed production timelines and 5+ vendors. Ensured tickets and packaging met quality standards. Fulfilled for 250,000 patrons
Collaborated in planning and costing for a Pop-Up Store along Orchard Road. Eventual footfall of ~30,000 people - https://tinyurl.com/pitstopatorchard2017
Formulated content for outdoor Formula 1 and motor racing educational panels. Total combined reach of around 80,000 people
Led liaison and coordination for Bowen Secondary School Military Band’s performance on race track. Managed ~50 students

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Collaborated in a team of four as a consultant for a Singaporean FinTech startup. Met client bi-weekly in an iterative process
Performed first-hand market research. Led data analysis to model data from over 200 survey responses; Verified crucial hypotheses
Client implemented key recommendations, such as increasing consumer trust through transparent advisor curation. Awarded an “A” grade by NUS

Winning team of the 2017 African Challenge Business Model Competition. The judging panel included a high profile team of senior business executives and senior government managers
Performed market research. Developed business model and implementation plan for new application in South Africa
Awarded an all-expenses paid trip to visit startups, entrepreneurs and professionals in Johannesburg

Crafted creative social media posts and organically increased engagement on AVA’s Facebook page; Received praise from supervisor
Researched and created drafts for social media campaigns designed to educate public on food safety and animal welfare

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Co-led exclusive Pharrell Williams T-Shirt design contest. Received ~100 entries - e.g. https://www.singaporegp.sg/media/press-release/175
Crafted social media posts to generate hype for the Formula 1 Singapore Grand Prix  - e.g. https://tinyurl.com/singaporegpmaroon5
Initiated a pictorial “spotter’s guide” of Formula 1 drivers/teams for event’s race guide. Implemented and distributed to 200,000 patrons
Supervised a 10-person survey crew to obtain patron feedback, and a brand activation team of six to generate hype for race weekend

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Operations Assistant

Kartright Pte Ltd: Singapore’s First Competition-Length Karting Race Track

January 2014 to June 2014

Full-time

Singapore

Managed running of go-kart facility including cashier duties and drivers’ safety briefings
Liaised with clients to coordinate private and corporate events. Carried out events and race marshalling duties in a team

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Education

Home School: National University of Singapore

2018 Fall Semester Host School: UCD Michael Smurfit Graduate Business School, Ireland

CEMS Club Dublin Head of Alumni and Corporate Relations

2019 Spring Semester Host School: Rotterdam School of Management, Erasmus University, Netherlands

Leong Siew Meng Memorial (Marketing) Scholarship Recipient: Awarded for good academic results in three core marketing modules

Awarded a place in the University Scholars Programme: Multidisciplinary scholars programme - only admits 200 NUS students each year

Awarded the University Scholars Programme President's Honour Roll, for excellence in intellectual and leadership qualities

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Selected based on grades and exemplar co-curricular involvement; Excelled in a master’s level Marketing Strategy class

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Skills

Microsoft Office

Advanced
SPSS

Advanced
Google Analytics

Advanced
Photoshop

Advanced
HTML

Notions

English (Fluent)

Expert
Chinese (Mandarin)

Advanced
German

Notions
French

Notions
Chinese (Cantonese)

Notions

Interests

Manages the website: http://mercylight.wixsite.com/mercylight in a three-person team for Mercylight Adoption Singapore
Designed two posters for two adoption drives
- e.g. https://tinyurl.com/mercylight
Cooperated in a team of four to walk and feed 50 dogs at dog kennel. Cleaned kennel. Medicated sick dogs (December 2017 - August 2018)

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Driven, proactive and dedicated with strong marketing and consulting background; Experienced in working in international teams; Desire to make a positive impact in the world

Consultant (Marketing, Sales and Distribution)

Marketing and Production Assistant

Student Consultant

Winner of Singapore-wide African Challenge Business Model Competition

Media and Customer Relations Intern

Marketing and Production Intern

Operations Assistant

MSc Management + Master's in International Management (CEMS)

Bachelor of Business Administration, Specialising in Marketing (First-Class Honours)

National University of Singapore

Bachelor of Business Administration - Student Exchange Programme

Uppsala University, Sweden

Technical Skills

Languages

Dog Kennel Volunteer