My Name is Wadda and I can develop the full scope of my quadruple expertise in cultural diplomacy, marketing, social media and urban cultures.
My responsibilities as an cultural entrepreneur embrace the business as much the cultural development and the partnership strategy of my clients and partners.
My responsibilities as an cultural entrepreneur embrace the business as much the cultural development and the partnership strategy of my clients and partners.
Executive Director
HY Saga
Since May 2016
- HY is a futuristic transmedia saga, about Audacity and Evolution, in 12 episodes on 12 media. Next generation of mass entertainment · reflexive, debating, cooperative · for all digital generations (12 to 70 years old, BB·X·Y·Z). HY saga is an unprecedented experience in 12 episodes on 12 media (opera, feature film, video game, graphic novel, TV series, concept album, internet works, novel, live games) featuring first-of-a-kind interactive narration, to be released from 2017 to 2024. Based on 60.000 hours of R&D since 2005 with a disruptive approach (big data, IA, open source, IoT), HY Saga will be launched worldwide through its pivotal work an electro digital dance opera, that will tour 55 cities in 24 countries with its touring opera house for 6 years.
- Leaders
- . YANN ULRICH, CEO Founder of HY Saga: Author, Director of Art & Producer.
- . WADDA SALAH ELDIN, Executive Director: United Nations political advisor, Urban culture expert, development & partnership leader
- · PETER MANKOWSKI, COO of HY Opera: former Head of Sound Cirque du Soleil, MTV Europe Music Award, Berliner Philharmoniker
- · STORM, Choreographer: 4x World champion bboying, Guiness Book Records, Opening Ceremonies 2006 FIFA Worldcup & Expo 2000 Hannover
- · BENOIT PROBST, Builder HY Touring Opera House & previously of the world's biggest show 'House of Dancing Water' (prod € 250 M)
- · ERWIN PRIB, Production Designer: 2012 Academy Awards nominated in Best film in a foreign language 'In Darkness'
- · PIERRE BUFFIN & INDIA OSBORNE, BUF, VFX: The Dark Knight, Avatar, The Matrix, Thor, Life of Pi
- · AXEL EICHHORST, Concept Art: Inglourious Basterds, M:I-III, Cloud Atlas, V for Vendetta
- · PHILIPPE LACOUR, Philosopher, ENS
- . FRANCIS KESSLER, Law Director, Senior Counsel & Scientific Council, GIDE.com
- . CAROLE DUPRÉ LA TOUR, Business Plan Director, Director at Crédit Suisse
- . MICHAEL SCHWARZ, Line Producer: Borgia TV series (T. Fontana), O. Twist (R. Polanski)
- HYsaga.com · Facebook & Twitter /HYsaga
Founder & CBO
31evate
November 2015
to November 2016
- ELEVATE is a Celebrity Influencer Marketing Agency, that connects brands with impactful influencers from all fields of entertainment, sport and public life.
- Responsible of coordinating campaigns with influencers and strategic communication with brands.
- http://www.31evate.com/
Head of Marketing & Business Development
Streetlife International GmbH
March 2015
to October 2015
- Aquisition/ negotiations/ conception/ execution:
- For the world premier of the movie "Straight Outta Compton", we teamed up with Beats by Dre and Universal Pictures for a photo campaign and a movie premier event.
- Beats by Dre & Straight Outta Compton Foto Campaign
- Universal Pictures
- Straight Outta Compton Festival / Movie Premier / After show Event
Founder & Head of Marketing & Business Development
Redframe GmbH
November 2012
to December 2014
- 16bars.de/ tv is one of Germany's leading media outlets for Hip Hop with over 300 Million views on Youtube and millions of fans on their online magazine.
- Zqnce is a German urban TV channel on Youtube, as part of Google Original Programming, the channel received multiple prizes, such as the grim award for the show "Shore, Stein, Papier".
- CO Founder
Marketing & Business Development Manager
16bars.de
January 2011
to November 2012
- Responsible for building the company and creating an independent monetization structure around our brands as a media & creative service provider for Youtube/Google.
- Partners:
- Google / Youtube
- Vice Media / Advice Partnership
- Divimove Partnership
- Creating & Executing the pitch for zqnce (Original Program)
Marketing Cosultant
16bars.de
January 2009
to October 2010
- Advising the company in matters of online marketing strategies, business development, personnel and creating first cooperations with advertisers and partners to help build the company profile.
- Partners:
- Netpoint media
- Mediakraft
Political Advisor
UNITED NATIONS (ONUCI)
September 2008
to November 2008
- 1st Committee (Disarmament and International Security)
- International Security and Nuclear Disarmament ;
- General and Complete Disarmament
- Small Arms and light Weapons
- 2nd Committee (ECOSOC)
- Macroeconomic Policy Issues
- Sustainable Development
- Eradication of Poverty
- Global Financial Crisis
- Also
- African Union Meetings
- NAM- Group (Non- Alignment Movement) ;
- General Assembly (17th Annual Resolution on the Economic, Commercial and Financial Embargo imposed
- by the United States of America against Cuba)
- Interactive Panel of the United Nations General Assembly on the Global Financial Crisis.
- 4th Committee (Special Political and Decolonization) Review of all questions of Peacekeeping
- Working Paper
- A researched based briefing paper on the Implications of Climate Change on Developing Countries
- Human Rights Council
- Committee on the Rights of Persons with Disabilities.
- Convention on the Rights of Persons with Disabilities ;
- Access to and use of United Nations Documents ;
- Attending multidisciplinary meetings at the United Nations including negotiations, plenary and informal
- meetings
- Assisting members of the Mission in preparing for meetings
Political Intern
UNITED NATIONS (ONUCI)
August 2006
to September 2006
- Human Rights Council
- Committee on the Rights of Persons with Disabilities.
- Convention on the Rights of Persons with Disabilities
- Access to and use of United Nations Documents
- Attending multidisciplinary meetings at the United Nations including negotiations, plenary and informal meetings
- Assisting members of the Mission in preparing for meetings
European studies
Economics
German (native)
English (native)
Arabic (fluent)
Spanish B2
French B1
Learn more
Economics
German (native)
English (native)
Arabic (fluent)
Spanish B2
French B1
-
Strategic Management
Good
- New Media
- Marketing
- Urban Culture
- Cross Cultural
- Cultural Diplomacy
- Strategisches Marketing
- New Media
- Public Speaking
- Innovation Management
- Cultural Diplomacy
- Cross Culture
- Consumer Insight
- Business Development
