I am a digital marketing specialist with over 3 years experience in Social Media Management, Blogging and Digital PR activities. I am highly creative, curious and motivated, with an extensive experience in implementing and driving pay per click campaigns across all digital channels. I have a solid experience across different social media platforms, with a strong focus on developing and executing strategic communication plans.
Production, editing and online publishing of contents optimized for web and Social Networks (press releases, posts, articles and reviews, memes and infographics).
Management and monitoring of advertising campaigns on Social Networks Platforms.
Collection and analysis of data and production of reports of Sentiment Analysis.
Production and daily management of Search Engine Marketing campaigns (on Search and Display networks), through Google AdWords.
Analysis of websites traffic through different tools (Google Analytics, Google Trends, Google Adwords - Traffic Estimator).
Ideation and development of educational tv formats, screenplay editing, pre- and post-production activities on audiovisual (naming, taglines, textual information).
Master’s Degree in Semiotics, achieved at the Liberal-arts college of Bologna University. Dissertation in Philosophy of language. Final Mark: 110/110 (magna cum laude).
Bachelor’s Degree in Communication Sciences, achieved at the Liberal-arts college of Salerno University. Dissertation in Poetics e rhetoric. Final Mark: 110/110 (magna cum laude).