Tereza Hajna
Digital Marketing & Social media
36 years old
Prague (14700) Czech Republic
Employed
Open to opportunities
I love to laugh and make people happy. I enjoy my work. I like days that bring good ideas. I'm not afraid of challenges. Owner of www.vonaveauto.cz. Gestalt coach. HUB member. Social media lover.
Digital Strategist | Central Europe
IBM
Since April 2015
Full-time
Prague
Czech Republic
- Driving global digital marketing concepts in local market (Czech republic + Slovakia)
- Planning, executing, evaluating and optimizing the ideal drive-to tactics
- Managing social media listening in close cooperation with Social Media Specialist
- Designing website content
Digital Marketing Manager
IBM
April 2014
to April 2015
Full-time
Prague
Czech Republic
- Strategic planning, management and optimization of digital marketing activities of IBM CZ
- Close cooperation with the marketing team on planning and execution of digital marketing tactics as part of complex campaigns (e-mailings, nurturing e-mails, SEO/SEM, display advertising, social media, etc.)
- Management of social media channels owned by IBM CZ
- Cooperation with the web production teams who ensure the updates
Coach, consultant, marketing professional
Freelancer
April 2012
to April 2014
Prague
Czech Republic
- Website creation (HTML, WordPress)
- Personal and life coaching
- Promotional materials creation
- Facebook pages management, social media campaigns
- Managing own projects: ice-cream business www.chuchelskazmrzlina.cz, e-shop www.vonaveauto.cz
Marketing Manager
Tremco illbruck
April 2009
to April 2011
Full-time
Prague
Czech Republic
- Co-creation of competitive strategy with CEO
- Support sales activities (PR, online campaigns, trade fairs ...)
- Customer care issues (customer satisfaction surveys, customer events ...)
- Product launching, implementation / localization of international concepts
- Website management
Marketing | Business Development Assistant
Tremco illbruck
February 2007
to March 2009
Part-time
Prague
Czech Republic
- Client database creation and customer satisfaction surveys
- Designing and managing gifts for clients
- Designing and creating of promotional materials and technical data sheets
-
Czech
Expert
-
English
Still needs to be improved.Good
- Structured and holistic approach
- Great communication skills
- Goal oriented
-
Adobe Creative Suite
Good
-
HTML + Wordpress
Advanced
-
MS Office
Expert
-
Prestashop
Good
- I would like to remain focused on digital marketing, because it brings something new almost everyday. I want my work to make sense and bring results. I would love to work for & with people who know what they want and who to rely on. I want to learn, put new ideas into practice and see how they work. I want to improve my skills and so improve the company I work for. I don’t want to work with people who are dogmatic and inflexible.
- sport (TRX, cycling, skiing)
- going out (for a great meal, drink or a walk)
- cooking and baking
- reading - on vacation only :(
