Strategic planning, management and optimization of digital marketing activities of IBM CZ
Close cooperation with the marketing team on planning and execution of digital marketing tactics as part of complex campaigns (e-mailings, nurturing e-mails, SEO/SEM, display advertising, social media, etc.)
Management of social media channels owned by IBM CZ
Cooperation with the web production teams who ensure the updates
I would like to remain focused on digital marketing, because it brings something new almost everyday. I want my work to make sense and bring results. I would love to work for & with people who know what they want and who to rely on. I want to learn, put new ideas into practice and see how they work. I want to improve my skills and so improve the company I work for. I don’t want to work with people who are dogmatic and inflexible.