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S W

Senior Digital Project Manager - eCommerce + mobile + UX

Project Manager
digital marketing
Innovation
Coaching
Training
Contact
+41763173977 dyben@digitold.com
1202 Geneva, Switzerland
About Me
20 years of experience. Entrepreneurial spirit, with marketing and technical background. Former #2 in a HealthTech startup. Able to present in French and English to C-levels executives and investors. Fallen into digital since 1995 and independent contractor since 2011. A passion for personal development, process optimisation and fellow colleagues happiness.

Please, contact me for more information or to exchange around a drink.
Resume created on DoYouBuzz
Experiences
  • Industry: Beauty and cosmetics.
    At Geneva HQ, In charge of an ecommerce replatforming program for L'Occitane's licensed distributors:
    - Analyse and study the needs of the Business (business requirements).
    - Conduct the pre-study of solutions, organise and follow-up on RFI then RFP.
    - Select the SaaS vendor and validate the contrats.
    - Pilot the internal teams and the vendorHost workshops and meetings with the distributors, the vendor and third-parties.
    - Prepare the tests and UATs.
    - Ensure hypercare support after the Go-live.
    - Plan for resources, budgets and delivery.
  • - Stakeholders: Business, programmers, IS/IT, designers, solution vendor.
    - Environment: Agile, PMI, Office 365, Teams, Workfront, SharePoint, Confluence, Jira, GitLab, Solusquare, Adyen, Mercado Pago.
  • Achievements and results:
    - Deployment pilot country (Iceland)
    - Organisation of the roll-out for next countries
  • Industry: FMCG, Food processing.
    At HQ, in charge of the deployment of mobile applications (iOS, Windows and Android) on MDM, and of coordinating various enterprise mobility projects, with a scope of all BUs and local markets.
    Project Manager for mobile innovation projects:
    - Analyse the needs and common practises of the business and detect innovation opportunities.
    - Host workshops and meetings with business stakeholders and technical teamsWrite the functional specifications and create the wireframes and mockups.
    - Implement the PoC, as MVP, at local level, coordinating the offshore or internal teams.
    - Industrialisation at global level in case of success of the PoC.
    Delivery Manager for mobile deployments:
    - Prepare the app for deployment and customise it if needed.
    - Interact with technical teams (developers, architects, testers, designers, SAP, BI).
    - Ensure the hypercare support after the go-live.
    - Plan for resources, budgets and delivery.
    - Take part in the remote daily standup and other meetings with the offshore team.
    - Manage and recruit the offshore team members (India)
  • - Stakeholders: Business, markets, programmers, IS/IT, designers, offshore.
    - Environment: Agile, PMI, SharePoint, SOTI MDM, iOS, Android, Balsamiq, Xamarin, HockeyApp, GLOBE, SAP HANA, FIORI.
  • Achievements and results:
    - Definition and creation of the Entreprise Mobility service.
    - Improvement of internal and external processes.
    - Implementation of Xamarin for mobile apps.
    - Expert in the mobile user journey initiative.
    - Coordinator of the MDM audit.
  • Industry: Food processing, Luxury.
    At Lausanne-based HQ, in charge of the deployment of a strategic web platform of customer acquisition, the main internal client being France, the market generating the highest turnover in the company:
    - Analyse and study the needs of the Business (business requirements).
    - Interact with technical teams (developers, architects, testers, designers, SAP, BI).
    - Write the functional specifications and project documentation.
    - Host workshops and meetings with business stakeholders and technical teams.
    - Ensure the hypercare support after the go-live.
    - Take part in the remote daily standup and other meetings with the Scrum team.
    - Manage the backlog.
  • - Stakeholders: Marketing, Sales, programmers, architects, UX designers.
    - Environment: Scrum, PMI, SDLC, SOA, SharePoint, Visio, hybris, CQ5, HP ALM & PPM, Mantis, Magic UniPaaS, Omniture, Jira, Confluence, Cognos, Lengow, Neolane, MS Project, Ogone, SlimPay, AirWatch.
  • Industry: Luxury, Watchmaking.
    In charge of implementing the Product Catalog (PIM) and the Digital Asset Management (DAM), within Baume & Mercier and Piaget maisons, both integrated with ecommerce, Product Lifecycle Management (PLM) and ERP (SAP) systems:
    - Analyse and study the needs of the Business (business requirements)Interact with technical teams (developers, architects, testers, designers, SAP, BI).
    - Write the functional specifications and project documentation.
    - Follow-up on developments with the technical team.
    - Host workshops and meetings with business stakeholders and technical teams.
    - Foster change management and train users.
    - Organise a technological and competition watch and be proactive in recommendations.
    - Support the PIM and DAM users.
    Analysis on bracelet obsolete components management in the PIM and the integrated systems.
  • - Stakeholders: Marketing, technical office (PLM), programmers, SAP team.
    - Environment: PMI, Visio, SOA, SharePoint, Utopix Centrix, Celum, Matrix PLM, CQ5, TestTrack, Aris Express.
  • Industry: Telecommunications, Mobile.
    Based at Orange France HQ, as part of Orange.fr (8th French website in terms of traffic) team.
    1st project: Migration of the customer area from desktop to mobile web and native apps:
    - Analyse and study the needs of the Business (business requirements, change requests).
    - Interact with technical teams (developers, architects, testers, designers).
    - Write the functional specifications, storyboards and mockups.
    - Follow-up on developments with the technical team and deliver on time.
    - Report on project, together with the project manager.
    - Prepare and follow-up on the budget OPEX (pre-project) then CAPEX.
    - Recommend functional, UX, customer journey and SEO improvements.
    - Host workshops and meetings with business stakeholders and technical teams.
    - Write the test documentation and pilot the recruitment and execution of the Friendly User Test (FUT) with 400 internal users.
    - Foster change management and train users.
    - Organise a technological and competition watch and be proactive in recommendations.
    2nd project: Optimisation and evolution of the incident website:
    - Improve the processes to handle customer requests.
    - Optimise the user experience.
    - Improve the speed of the web pages
  • - Stakeholders: Marketing, product managers, project managers, architects, programmers.
    - Environment: SAFRAN (PMI), Scrum, SOA, Visio, Pencil, soapUI, Mantis, SharePoint, HP QC, SDLC, iOS, Android.
  • Industry: Digital marketing, SaaS.
    Finch.com is a web-based solution to optimize the ROI of Google AdWords campaigns. My mission was to prospect new clients and get them enrolled on the platform.
  • - Stakeholders: SMB owners, pure players, marketing, commercial, digital.
    - Environment: Finch, LinkedIn, Viadeo, Skype, Zoho CRM, Google GSuite.
  • Industry: Human resources, Recruitment.
    As part of a general ISIT migration programme, in charge of the analysis, specification and migration of 36 local country websites on both desktop and mobile to a new Jahia platform:
    - Analyse and study the needs of the Business (business requirements, change requests).
    - Interact with technical teams (developers, architects, testers, designers).
    - Write the functional specifications, storyboards, wireframes and mockups.
    - Follow-up on platform and PoC developments with the technical team.
    - Recommend functional, UX, customer journey and SEO improvements.
    - Host workshops and meetings with Marketing stakeholders and technical teams.
    - Write the test documentation and pilot the functional tests and UAT.
    - Foster change management and train users.
    - Organise a technological and competition watch and be proactive in recommendations.
    - Select and onboard external candidates and interns.
    - Propose solution vendors in line with the budget
  • - Stakeholders: Regional marketing directors (UK, CEAM, AP), programmers, regional BAs.
    - Environnement: PRINCE2, SOA, Visio, Google Analytics, Webtrends, Jahia, Jira, HP QC, SharePoint.
  • Industry: Healthcare communication, Social networks.
    At this HealthTech startup, in charge of management, strategy and development of a social network for doctors:
    - Define the strategy and tactics (qualitative and quantitative objectives), together with the CEO.
    - Work on the business development (partnerships, fund raising) and meet with investors.
    - Manage the project managers, programmers and community managers (9 people).
    - Define the planning and budget of the actions/campaigns and report to the CEO.
    - Organise and coordinate on multichannel marketing actions (online and offline).
    - Implement marketing campaigns from our clients and partners.
    - Create and implement a social media strategy, on and off-site.
    - Initiate on and off-line marketing initiatives (SEO, AdWords, analytics).
    - Specify and plan the technical and UX evolutions.
    - Develop and pilot the SEO and web analytics strategies.
    - Organise the technological and competition watch.
    - Screen and recruit internal and external candidates.
    - Follow-up on the company’s accounting.
  • - Stakeholders: Marketing & commercial directors, health and state authorities, VC, learned societies.
    - Environment: Xtrem Programming, Google Analytics & AdWords, Trac, LinkedIn, Viadeo, EmailGarage, Piwik.
  • Industry: Pharmaceutical industry.
    Attached to the Marketing Director of the French branch (2nd turnover of the group), in charge of promoting digital initiatives in a regulated environment:
    - Manage my team (2 people) and people in the projects.
    - Be the interface between Business and ISIT teams.
    - Present the Board web initiatives to be included to the country roadmap.
    - Evangelise the Business, find budget from BU marketing directors and implement PoCs.
    - Host workshops and meetings with Marketing stakeholders and technical teams.
    - Take part with fellow colleagues on European and global digital projects.
    - Implement web & e-mailing campaigns (websites, SEO, analytics).
    - Organise the websites content for SEO, measure the ROI of each campaign.
    - Improve the UX and ensure the legal conformity of web contents.
    - Foster change management and train users on the web tools.
    - Support our healthcare professional partners.
    - Organise the technological and competition watch and make recommendations to the Board.
  • - Stakeholders: Board, marketing directors, product managers, communication, regulatory affairs, agencies.
    - Environment: Google Analytics, Sarbacane, MS Project, Lotus Notes, Interwoven Teamsite, Webtrends, Typo3, SeeURank, Piwik, Talentsoft (R.FLEX).
  • Achievements and results:
    - Definition and creation of the Web Marketing service.
    - 90% improvement on unique visits and 50% visit time, in 2008.
    - Implementation of a recruitment SaaS solution (TalentSoft RFLEX) on the corporate website.
    - Implementation of websites with multiple targets such as sep-services.fr.
  • At this pharmaceutical company, as part of the IT department, my main tasks were:
    - Troubleshoot software issuesTrain and support on SAP, Siebel, Citrix, Lotus Notes, Microsoft softwares and other solutions.
    - Manage the e-learning tutoringWrite the technical documentation (SOP/SOX).
    - Work on global issues with the central IT service (Berlin).
  • At this Sodifrance's training center, I specialized in office automation, BI, ERP and CRM solutions:
    - Train and support internal users on office softwares and ERPs.
    - Write the technical & training documentation.
    - Be a part of the e-learning tutors team.
  • PGS solutions encompass ERP and CRM functionalities. Their clients are call centers and rental companies:
    - Team up with the sales manager on before-sales actions.
    - Implement, train and support on our solutions worldwide (mainly Europe).
    - Localize and validate our softwares.
    - Write and translate the technical documentation.
    - Take part in the software testing.
  • Delegated full-time to Wanadoo (now Orange) to bring support to their internet customers, B2C and B2B (small businesses):
    - Ensure the 2nd line support mainly for small businesses and complex troubleshootings.
    - Update the client profiles database (Coheris Conso+).
    - Update the back-office knowledge base.
  • - Translate documents from English to French and vice versa.
    - Create a client/prospect database with Microsoft Access.
Education

My Personal MBA

Since 1996
- All my trainings here: http://simwyck.com/personalmba
- Skills and tools I know: http://simwyck.com/skills

Full-stack Coding Bootcamp

The Hacking Project

January 2018 to March 2018

Master in eCommerce

Franche Comté University

January 2016 to December 2016

Master in Intercultural Relations & International Cooperation (not completed)

Lille University

September 2006 to December 2006

Master in International Business & Trade (not completed)

Lille University

September 2000 to December 2000

Bachelor of Arts in International Business and Trade

Lille University

October 1995 to June 1999
Skills

Certifications

  • Prince2 Foundation Certification, PeopleCert
  • Professional Scrum Product Owner Certification, Scrum.org
  • UX-PM2 Certification (User Experience), UXalliance
  • Digital Transformation, Grenoble Ecole de Management
  • Inbound Marketing Certified Professional, HubSpot
  • Business Analyst Certification, Brainbench
  • Product Manager Certification, Brainbench
  • Marketing Certificate, Wharton School of the University of Pennsylvania
  • Coaching Certification, Brainbench

Digital

  • Digital marketing
    Expert
  • Emailing
    Expert
  • Epharma
    Expert
  • Social Media
    Expert
  • Web analytics
    Good
  • Ehealth
    Advanced
  • Elearning
    Good
  • Mockup & PoC creation

Project Management

  • PMP / PMI experience
  • Budget: up to CHF 2M
  • Team up to 15 people
  • International & complex projects
  • Multi-cultural project management (near & off-shore)
  • RFI / RFP supervision
  • Change management experience
  • Risk management

Management & Leadership

  • Matricial organisations
  • Entrepreneurship
    Good
  • Startups
  • President of 2 non-profits (Jeunes Espoirs, AdiBAC)
    Advanced
  • Organization of musical events
    Advanced
  • Leader in youth camps (boy scouts)
    Good
  • Business Development

Languages

  • French: mother tongue
    Expert
  • English: C2
    Advanced
  • Spanish: B1
    Intermediate

Methodologies & Processes

  • Agile Scrum
  • BPM
  • Kanban
  • Lean
  • PMP (PMI)
  • PRINCE2
  • SAFRAN (Orange)
  • SDLC
  • SOA

Tools & Platforms

  • Adobe Analytics (ex-Omniture)
  • Adobe CRM (ex-Neolane)
  • Adobe CQ5 /AEM
  • Adobe Magento
  • Adyen
    Good
  • AirWatch MDM
  • Apple iOS
  • Aris Express
  • Atlassian Confluence
    Advanced
  • Atlassian Jira
    Good
  • Balsamiq
  • Celum DAM
  • Cognos
  • Dolibarr ERP
  • EmailGarage
  • Finch.com
  • GitHub
    Good
  • GitLab
    Advanced
  • Google AdWords
  • Google Analytics
  • Google Android
  • Google GSuite
  • Google Search Console
  • GoTo Software Sarbacane
  • HP ALM (ex-Quality Center)
  • HP PPM
  • Hubspot CRM
  • Interwoven Teamsite
  • Jahia
  • Lengow
  • Lotus Notes
  • Magic UniPaaS
  • MailChimp
  • MailJet
  • Mailshake
  • Mantis
  • Matrix PLM
  • Mercado Pago
    Good
  • Microsoft Excel
    Advanced
  • Microsoft LinkedIn
  • Microsoft Office 365
    Expert
  • Microsoft PowerPoint
    Advanced
  • Microsoft Project
    Good
  • Microsoft Sharepoint
    Expert
  • Microsoft Skype
  • Microsoft Teams
    Advanced
  • Microsoft Visio
  • Microsoft Word
    Expert
  • Ogone
  • Pencil
  • Piwik Analytics
  • Prestashop
  • Salesforce.com
    Intermediate
  • Salesforce Commerce Cloud (ex-Demandware)
    Intermediate
  • SAP HANA
  • SAP hybris
  • SAP FIORI
  • SeeURank
  • Sendinblue
  • Slack
    Advanced
  • SlimPay
  • soapUI
  • Solusquare
    Advanced
  • SOTI MDM
  • SugarCRM
  • Talentsoft (R.FLEX)
  • TestTrack
  • Trac
  • Trello
    Advanced
  • Typo3
  • Utopix Centrix
  • Webtrends
  • Workfront
    Intermediate
  • Zoho CRM
Interests

Sports

  • Basket-ball (national level)
  • tennis, cycling, swimming, badminton

Leisure

  • Music: gospel, hip hop, choir, CAM (computer assisted music)
  • Films (scifi, biopic) and documentaries (Africa, economics, geopolitics)
Resume created on DoYouBuzz
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