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Verónica Silva Gómez

Verónica Silva Gómez

Marketing Coordinator

Marketing Strategy
Marketing Management
Online Marketing
Management control
Travel Retail
Madrid (28027) Spain
Project initiator Open to opportunities
  • Brand orientation and approach on Facebook profile.
  • Designing publications and campaigns plan.
  • Management and budget control.
  • Contribute to the annual marketing plan.
  • Manage supplier relationships (locally and internationally).
  • Participe and support on the digital project Reserve & Collect: customer journey strategy, make translations, check the web content correct operation, develop communication proposals, identify improvement opportunities, project follow-up.
  • Prepare documentation for arguments to clients on different campaigns.
  • Direct assistance on promotional activities in store, assembly of campaigns, arrange shipping materials.
  • Calculate and allocate prices to novelties.
  • Verify online benchmark among most important markets.
  • Manage and support assortment data base maintenance for internal use.
  • Support and manage price incidents per airports for LATAM and Europe.
  • Give support on Demand Review.
  • Follow-up daily sales reports from Italy.
  • Check all catalogue sections before every launch campaign.
  • Customize corporate presentations.
  • Develop and coordinate meeting schedule.
  • Management and control outstanding ads with different media.
  • Prepare payments proposal made to suppliers.
  • Management and control campaigns reports.
  • Coordinate timesheet between media planners, account executives and
    copywriter’s team.
  • Budget management and control for HR department.
  • Headcount follow-up.
  • Keep KPI’s under control.
  • Reporting and database management.

Inbound Certification

HubSpot

March 2017 to April 2018
Certification

Google Analytics Individual Qualifications (IQ)

CICE La Escuela de Nuevas Tecnologías

December 2015 to June 2017
Certification

Online Marketing

CICE La Escuela de Nuevas Tecnologías

May 2015 to April 2016
Professional course

Marketing Management

EAE Business School

October 2013 to July 2014
Master Degree accredited by Universidad Camilo José Cela

Advanced English II – Pre Business

ILAC International Languge Academy of Canada

August 2011 to January 2012
Certification

Business Administration

Universidad Católica Andrés Bello

October 2004 to December 2009
Bachelor's Degree
  • Good attitude
    Advanced
  • Learning aspirations
    Advanced
  • Teamwork
    Good
  • Creativity and initiative
    Intermediate
  • Problem solving
    Good
  • Organization
    Advanced
  • Effective communication
    Intermediate
  • English
    Advanced
  • Blogger/Wordpress
    Good
  • Google Analytics
    Good
  • Google Adwords
    Notions
  • MailChimp
    Intermediate
  • HTML
    Notions
  • Photoshop
    Notions
  • MS Office
    Advanced
  • Blog Writing
    Good
  • Facebook Fan Pages
    Intermediate
  • SEO
    Good
  • SEM
    Notions
  • Marketing Plan
    Good
  • Marketing Management
    Advanced
  • Social Media
    Intermediate