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shakila yasmin

shakila yasmin

Enthusiastic Assistant Brand Marketing Manager With 4.5 Years Experiences, Looking for New Opportunities.

36 years old
Dhaka (1212) Bangladesh
Employed Available
I am enthusiastic brand marketing professional with four and half years of full time experiences as brand custodian in brand handling, supervising, planning in many local brands operation from different sectors of business like Mobile Handset, Bank, Real estate, FGCG, Skincare, Non-Profit Program, E-commerce & Sports.
Successfully worked for 15+ brands like Kiksha.com, Symphony Mobile, BRAC Bank Ltd., Kazi & Kazi Tea, Meena Herbal, ICC T20-2014, Best Western Fort Marion, Leisure Bangladesh Ltd, BRAC Dairy and Food Products, Bank Asia Ltd., Eternal Property, Equity Property, RF Builders, Shafiul Alam Steel (SAS), Seven Rings Cement, QA Group, Aponjon-mHealth service, Baby Basics, Infolady, Dnet Global etc.
Contribution was not confined to brand building activities but also to business development activity as well, like conducting different category opportunity analysis for kiksha.com, planning and executing an effective campaign on digital media that meets business objectives.

My believe every product or brand has stories to tell stories that will not only engage, inform, surprise delight and influence their customer, but that will also deliver on measurable business goals. In addition, I am the conduit between brand and customer.

In this cutting edge of marketing, everything is evolving, to and cater the need I chose to build specialization in digital marketing through engaging with different digital businesses as well along with traditional marketing.
Resume created on DoYouBuzz
  • Planning and execution of the marketing strategies to promote services to online customers
  • Execute online campaign management
  • Prepare and demonstrate presentations of various marketing strategies
  • Providing strategic functional communication to the business development team
  • Manage the campaign activities according to the campaign strategy and effectiveness
  • Supervise day to day activities and set up time line each matter of delivery
  • Cooperate with the web developers to make necessary changes in the website if necessary
  • Supervise and maintain the strategic planning & marketing team
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  • Developed new idea, content & marketing strategies for Dnet’s enterprises
  • Maintained Public Relations & Events
  • Managed Stakeholder and Dnet communication team
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  • Managed internal workflow for all assigned campaigns
  • Worked with advertising strategic planner and developed innovative advertising strategies
  • Coordinated brand reputation, advertising awareness, analyzed results and advised clients on key market positioning and messaging opportunities
  • Evaluate the input and ideas of creative, planning, and media relative to strategy and client preference.
  • Forge strong client relationships with creative, production, planning, other agency departments and partner companies
  • Developed and managed client budgets
  • Handled the tasks of monitoring and supervising the effectiveness of advertising campaigns
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Account Executive

Papyrus Communication Ltd.
May 2011 to August 2012
Dhaka
Bangladesh
  • Liaise between the client and other advertising agencies to coordinate advertising campaigns
  • Handled the tasks of monitoring and supervising the effectiveness of advertising campaigns
  • Responsible for communicating with advertising production department and maintained financial statements for daily activities
  • Responsible for providing innovative solutions to meet and exceed clients' expectations
  • Responsible for updating daily activities to the account manager
  • Undertook administrative tasks and attended advertising meetings.

EMBA (Marketing)

BRAC University, Bangladesh

May 2016 to April 2018

BBA ( Finance)

Asian University of Bnagladesh

January 2005 to December 2008

HSC (Business Studies)

Mohammadpur Preparatory & Higher Secondary School & College, Dhaka, Bangladesh

2002 to 2004

SSC ( Science)

Sher-e-Bangla Nagar Govt. Girls High School, Dhaka, Bangladesh

1992 to 2002
  • Account Management
  • Brand Marketing
  • Consumer Behavior
  • Product Positioning & Branding
  • Campaign Planning
  • New Product Launch
  • Creative Team Management
  • Brand Management
  • Business Communication
  • Public & Media Relations
  • Facebook Marketing
  • Classical Music
  • Hindi Songs
  • Nepal
  • Malaysia
  • India